Have you noticed the ‘broken record syndrome’ over at Business Insider? The publication’s been running an article series under their trademark sensationalist headlines that spell doom for Apple’s stock price.

Down Goes Apple, said the headline Tuesday. Down Goes Apple Again, another one screamed Wednesday. And There Goes Apple Again!, yesterday’s headline has it. And you gotta love their latest story titled Apple Is Now Straight-Up Tanking!

So, what’s going on here? Is AAPL on a downward spiral? And what’s up with the $2,000 per share Apple meme?

A silly Apple rumor can easily swing shares of both Apple and its competitors. We’ve seen it lately as a sketchy report from Asia caused a $10 billion dip in Samsung’s market capitalization.

But this latest example just boggles my mind.

As The Wall Street Journal reported, the mysterious decline of Apple’s shares that Business Insider was riding on this week can be blamed on one man, DoubleLine Capital’s Jeffrey Gundlach and the comments he made in a room packed with investment managers.

Before announcing he was shorting Apple, the analyst said he didn’t believe Apple’s growth was sustainable:

I just wonder how many people will queue up around the block for an iPad 87.

So I’m not an analyst and because I don’t hold most of them in particularly high regard I’ll refrain from opining just this time.

The stock took a nosedive immediately following the comment.

All told, shares of Apple dropped from an all-time high of $644 on April 9 to $541.04, a $96 billion loss in terms of market capitalization.

Gundlach also said last month he would go long natural gas and short Apple.

If I were one of these crazy hedge fund guys, with the slick haircuts and fancy shoes and racing stripe shirts, the trade I’d put on is 10-times-leveraged natural gas long versus 10-times short Apple.

We know Steve Jobs hated hedge funds. He didn’t shy away from calling them out for manipulating Apple’s share price, even though hedge funds own only five percent of Apple’s 935 million shares.

Greenlight Capital’s David Einhorn saved the day by pointing out that Apple’s fortunes are not dependant on one particular product or even hardware sales per se.

That assumes that Apple is a hardware company. It’s not. Apple is a software company. Its value comes from iOS, the App Store, iTunes and iCloud.

He then went on to lay out the Apple pull:

Customers who buy one Apple product tend to want more, and once that happens Apple has captured the customer. At that point, a future customer has to make a product that isn’t just a little better but a lot better to get the customer to switch. The high switching costs make Apple worthy of a higher multiple.

I’m totally with Einhorn. Apple is and has always been a software company (and a marketing agency of sorts, if you will) that just happens to sell hardware products.

But what about real analysts? You know, the independent types who actually happen to be right more often than wrong?

Look no further than Andy M. Zaky, a guy who knows a thing or two about a thing or two.

Fortune’s Philip Elmer-DeWitt recently profiled Zaky, who runs a subscription-only blog Bullish Cross, noting “his estimates over the past four years have been considerably more accurate than your average Wall Street analyst”.

DeWitt often ridicules analysts and numbers are his life so one would be wise to take his analysis of Zaky’s performance seriously.

Zaky estimated that Apple will continue to grow sales and expand product lines, which will boost its earnings and cause the stock to hit the $2,000 a share milestone by the end of 2015, even if it continues to trade at its currently low valuation of 14 times earnings.

And you thought a trillion dollar market valuation was a pipe dream…

Furthermore, Zaky is “fairly confident” that Apple will sell a whopping 55 million iPhones in the first quarter of 2013, 80 million iPhones in Q1 2014 and an astounding 110 million iPhones in Q1 2015.

2014 is the golden age of Apple and the peak growth year. After 2015, growth will stall and Apple will become a mature company — at least for this era.

Here’s Zaky’s Trailing Twelve Months (TTM) estimate for Apple. TTM is a financial metric that gives you a sense of a company’s financial performance over the past twelve months.

As you can see, Apple’s TTM is set to grow more than three times by 2015 on the strength of Zaky’s iPhone sales projection alone.

Note: Bullish Cross never missed a long-term price target on Apple.

So, should you buy AAPL now?

While iDB cannot provide financial advice and won’t be held responsible for your investment strategies, we’re noting here purely for the sake of discussion that Zaky’s Bullish Cross just initiated a buy rating for Apple.

They’re very conservative with these, mind you: it’s their fifth buy rating for Apple ever and first in eleven months.

According to Zacky, courtesy of AppleInsider:

So today, Apple is not only very attractively valued as it trades at a near 8-year low P/E ratio, the stock is also incredibly oversold. Moreover, the stock has now retraced 38.2% of its gains it recorded in the rally between $363.21 in November and $644.00 in April.

At $500 a share, Apple would trade at a 12.18 P/E ratio and the stock would have retraced 50% of its gains. That’s why the area between $500 and $530 presents with a very unique buying opportunity while the area between $530 and $550 presents with a relatively rare buying opportunity that we see a handful of times in a year. You can see our past buy ratings here and the ensuing results.

You should know that Bullish Cross only updates buy rating when Apple has been extremely oversold and when the stock’s valuation has become very depressed.

You’re more than welcome to share an opinion and vent your frustrations down in the comments.

  • Anonymous

    Those who sold just made this ANALyst and his company rich. Basically, they get paid when the very top people want a pice of a stock and at a cheap price. So if you sold your stock then you just help get him a 50 million bonus. Sucks. I say some people need to be hang specially when using these tactics to profit and take a few scared people down with them.

  • Anonymous

    Apple will eventually conquer the world. Mark my words.

  • Apple has always been a hardware company first; a software company second. The bloated iTunes application is a testament to this fact.

    • cruzcontrol1001

      First of all iTunes is software not hardware. I agree that it is bloated but I would much have all the stuff it offers in one than have 10 or more apps on my home screen or mac to do what it does and has to offer. Apple hasn’t made hardware since power pc days. By made I mean put together a device.

      • Cesar Morales

        I’m sorry, but you’ve got that backwards. Even Steve Jobs re-said it in 2009. Apple is what it is because as a software company decided to compromise in the production of its own hardware.

      • cruzcontrol1001

        Dude get you facts straight they make hardware but not put it together. That’s what Foxconn and pegatron is for. Apple designs the hardware. Samsung, LG, Toshiba, Sony ect. Make it.

    • Yeah, the software application that revolutionized the music industry is a testament to Apple being a hardware company… That makes a lot of sense.

  • I stopped reading after ” Apple has always and will always be a software company”. That’s when I realized this person has no clue. Apple is a hardware company Microsoft (hence the “soft” in the name) is a software company. I think it is time for an apple history lesson for this guy.

    • They are both a hardware and software company, claiming otherwise would be disingenuous. That said, if shit hit the fan and Apple collapsed, they would fall back on their established software base (desktop operating system, mobile operating system, online media store, professional music and video production tools). With that, I would call them a software-first company.

      Maybe you should have kept reading, it was a good article.

      • Anonymous

        You can call them whatever you want but they’re a hardware company first because that’s what they make their money on (even Apple has said that over and over).

    • That’s why Jonathan Ive is such an important part of Apple… He does such great software, NOT! At the time Steve Jobs was brought back with the purchase of NEXT they were as close as Apple has ever been to a hardware company, remember the performa line… Way too many different versions of the same thing. First thing Steve did was kill all the extra hardware projects and get back to solutions.

      One of the problems with all the stock market analyst and talking heads is that Apple is probably the most like a vertical integrator that makes both hardware and software to create a solution to problems that they see. The stock market still doesn’t get Apple, thats why the roller-coaster ride even while Apple is selling everything they can make.

  • Excellent post Christian!

  • Buy some now, sell it when the next iDevice comes out. Simple.

  • Ed

    Apple has enough money,and will keep on making money,this shouldn’t be a big loss,apple has billions already.