T-Mobile ad disses the iPhone 4S on AT&T’s network

By , May 9, 2012

As T-Mobile USA is getting ready to roll out an iPhone-compatible HSPA+ 19000 MHz network later this year (they already host more than a million iPhones on their network), the long overdue iPhone-friendly network expansion isn’t stopping them to take potshots at Apple’s smartphone and rival AT&T.

Their latest commercial, a part of the broader campaign dubbed ‘Alter Ego’, likens the speed of an iPhone 4S on the AT&T network to an ordinary motorcycle, which gets overtaken in a blink of a second by a badass 1000cc Ducati motorcycle….

The carrier wrote on YouTube:

How much faster is T-Mobile’s 4G network compared to the iPhone 4S on AT&T’s network? Don’t blink or you may miss it.

Here’s the advert.

T-Mobile is also inviting folks to compare their 4G-enabled phones to an iPhone 4S on the Test Drive website.

The carrier debuted the ‘Alter Ego’ ad campaign last month, dropping Carly’s usual girl-next-door clothes for an edgier black leather outfit, a nice fit for her Ducati motorcycle.

Here’s the inaugural commercial announcing the new campaign.

In their own words, the campaign is “challenging the status quo and taking bold steps in the marketplace as a challenger brand”.

Of course, when it talks about 4G, the Deutsche Telekom-owned carrier is really referring to their HSPA+ network, not 4G LTE.

Users with unlocked handsets have long-since been able to activate them on T-Mobile, but have been limited by 2G data speeds and other drawbacks.

Why the hell are carriers allowed to get away with marketing HSPA+ services as 4G?

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  • adam lompis

    This is a joke, right T-mobile? Give me any 4G enabled device on Verizon and it will blow away any test you try! What a terrible comparison! Or perhaps let’s put ANY 3g T-Mobile device in this “Test Drive’ and see what device comes out on top! Going to bet it wont be T-Mobile!!

  • adam lompis

    This is a joke, right T-mobile? Give me any 4G enabled device on Verizon and it will blow away any test you try! What a terrible comparison! Or perhaps let’s put ANY 3g T-Mobile device in this “Test Drive’ and see what device comes out on top! Going to bet it wont be T-Mobile!!

  • Luis Castro

    I have an idea for a comeback… test the new iPad (third generation with LTE) on Verizon/AT&Ts network and compare it to any of T-Mobiles tablets.

  • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

    i’m so sick of T-Mo claiming to be 4G. they are souped up 3g and nothing more. it’s false advertising and the general public who is too stupid to know any better falls for it. and let’s not forget tmo’s service is spotty and shitty at best. i kept them for ONE day and gave them their phone back. i couldn’t even get service on the phone in front of their store in the middle of one of their markets. sprint is bad enough but tmo is just a complete joke!

    but seriously…they should be banned from claiming 4g when they are NOT 4g. it’s deceptive, misleading and just complete BS.

    • Anonymous

      That said, Verizon & AT&T’s claims of 4G LTE don’t meet the specifications of 300Mbps either; however, are significantly faster than the HSPA+ that T-Mo is claiming is 4G. I get your point though.

      It’s all crap and marketing, and they get away with it because there’s no official regulation on using the term 4G, which there should be.

      • Anonymous

        weird, im getting 26 Mbps on t-mobile.

      • Jay Logan

        weird, im getting 90Mbps on Verizon

      • cgardner2020

        Yeah, I switched to Verizon and love it! I’m getting 38-40 in Tacoma, wa

  • Michael Bennion

    BS. Anyone that knows motorcycles will know that sportbike is a Ducati. And Ducati v-twins definitely don’t sound like that haha.

  • Michael Bennion

    BS. Anyone that knows motorcycles will know that sportbike is a Ducati. And Ducati v-twins definitely don’t sound like that haha.

  • http://www.facebook.com/wingnin.ngan Wing-Nin Ngan

    Final have some light at the end of tunnel.

  • Anonymous

    At least they are making a good ad a hot girl in tight leather and a super bike
    Where do I sign

  • http://twitter.com/e420kush e420Kush

    Comparing a 4G device to a 3G device is a horrible comparison of course the 4G is going to be faster. But is T-mobile’s 4G network faster than say a 4G device on AT&T? Doubtful.

  • http://twitter.com/intelxtreme kill all mexicans

    tmobile is way better than att verizon and sprint they have the est low cost prepaid plans for iphone better than paying att 100+

    • http://twitter.com/thundiyils Jacob Samuel

      Great joke! Lol

    • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

      yes and you get to use your iPhone on 2g/edge speeds. sorry but i’ll pay the extra $10 to stay with at&t so i can get actual 3g speeds…not to mention phone service. tmo blows…their coverage blows…i’ll pass. and btw i pay $81/month, taxes included, for my service.

      • http://pulse.yahoo.com/_6JUQWGZQ3NWC5KIWVGHCNUPOUE ali

        yes but i get unlimited internett and you get slowed after 3gigs. plus i get three lines unlimited everthing for 110.00 plus tax around 125.00 a mouth. you pay almost twice that. i can handle 2g i have wifi at home.

  • http://twitter.com/thundiyils Jacob Samuel

    Nice concepted ad for wrong company. Tomb sucks! Period.

  • http://www.facebook.com/profile.php?id=1014703855 Frank DiBo DiBattista

    The chick who says she gets unlimited is a liar. Tmobile slows you down after 2GB. As for 3G tmobile is faster than most. Verizon is the slowest for 3G then sprint. As far as 4G LTE AT&T has fastest download Verizon faster upload. Sprint’s wiimax is the slowest of all. T-mobile isn’t that bad but I’ll take my AT&T over them all. Great customer service for me anyways. Also I pay less for 3 phones than my sister does for two sprint unlimited plans.

  • http://www.facebook.com/jason.pollock.12 Jason Pollock

    How about how unsafe it is to ride a bike that fast, I guess that’s why sport bike riders crash and burn more than us “slow” and apparently stupid Harley riders. I work day in and day out to increase motorcycle safety and awareness, and T Mobile has a national ad campaign that deminishes what my brothers and I work to achieve. Thanks a million.

  • Jay Logan

    I love how Verizon never responds to these kind of adds from insignificant carriers! lol Remember the Alltel commercials with Chad(actually i kinda like him). Verizon didn’t waste money marketing, but instead bought the company and fired Chad