Whoa, WWDC 2012 sells out in two hours

By , Apr 25, 2012

This is insane: tickets for Apple’s WWDC 2012 conference, which was announced earlier this morning, sold out in mere two hours. Nevermind the $1,599 price tag, tickets went on sale at 1:30pm GMT and by 3:30pm sold out.

In a way, Apple – itself based on the West Coast – screwed developers on the West Coast who woke up to the news that the year’s most important event has already sold out. Here’s to the hoping they put into effect a staged ticket roll-out on a per-region basis next year so all United States-based developers get fair treatment.

This year’s WWDC, which runs June 11-15 at San Francisco’s Moscone West, looks to be Apple’s most popular developer conference yet. I wonder if monster quarterly stats released yesterday and speculation of an iOS 6 preview could have anything to do with such a high interest…

Last year, it took the company some twelve hours to sell out tickets. WWDC 2010 sold out in two weeks. Apple’s annual developer pilgrimage has grown up over the years as its iOS platform gained market share on strong device sales. WWDC has now become Apple’s premiere showcase for its iOS and Mac platforms.

Here, a nice graph showing announcement-to-start-date and time-to-sell-out times.


Chart courtesy of Marc Edwards

For comparison, this year’s Google I/O – which will take place from June 27-29 at San Francisco’s Moscone Center – sold out in under twenty minutes. Google I/O 2009 sold out in 90 days and tickets for the last year’s Google I/O conference took 59 minutes to sell out.

For comparison, Google I/O tickets cost $900 for general admission. And unlike Google, Apple doesn’t give away phones or tablets at WWDC.

What do you think which event will garner more headlines and attention, Google I/O or WWDC 2012?

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  • Anonymous

    WWDC 2012 hands down will have way more hype on day 1 then google will have for the rest of the year

  • Tanju Hasan

    Wow. Just wow.

  • Anonymous

    2 hours? That is insane.

  • Anonymous

    Might want to fix this part of the article:
    “In a way, Apple – itself based on the West Coast – screwed developers on the East Coast who woke up to the news that the year’s most important event has already sold out.”

    I think you mean “screwed developers on the WEST Coast”…

    I mean after all it went on Sale at 9:30 AM EDT and sold out by 11:30 AM EDT, which is not exactly a time for sleeping. But sold out by 8:30 AM for the West Coast is understandably a frustration for some people.

  • Anonymous

    You do realize the east coast is a few hours ahead of the west coast.

  • http://www.facebook.com/profile.php?id=1507068701 Jorit Studer

    the next convention needs to be much bigger… sold out in 2 hours is way to early !

  • http://twitter.com/DylanTerrell Dylan Terrell

    I was extremely sad! I came home from work, read the news and went to go buy my ticket and it was sold out/ =