Mac users may remember Apple’s iSight branding for its standalone and built-in webcams. However in recent years, Apple hasn’t used the appellation, replacing it with the FaceTime branding. But bringing the term back, iSight was reintroduced during yesterday’s iPad announcement. Apple’s senior vice president of Worldwide Marketing Phil Schiller showed off the new iPad’s camera, which was given the name iSight.

As noted by MacRumors, Apple has also extended the iSight name to the iPhone 4 and iPhone 4S’s rear camera…

While discussing the iPad’s new camera, yesterday, Phil Schiller said:

On the back we have a camera, and when that camera gets of such quality and capability that you’re proud to use it as your everyday camera for photographs, we call it an iSight camera. And the new iPad has a great iSight camera.

As for the front camera on all three devices, Apple is still calling it the FaceTime camera. The new camera naming has not made its way to the iPhone 3GS, however. 

I personally love the iSight branding, because it not only sounds good, but should help customer’s make distinctions between the devices’ two cameras.

Apple’s new iPad rocks a 5-megapixel camera. The example photos Apple posted on its website look great, and we certainly can’t wait to give the camera a try on March 16th. For comparison, the iPhone 4S’ features an 8-megapixel iSight camera, while the iPhone 4 features a 5-megapixel iSight camera.

What do you think of the iSight branding?

  • I dont know if anyone noticed, but the iPhone 4S has face detection as well… but not sure how that helps really

  • how much megapixels is the front facing camera in an iPhone 4 and 4S?

    • Anonymous

      Megapixels don’t really matter for most from camera applications, but it’s VGA quality (0.3 mpx)

      • Anonymous

        Yes they do. I noticed that people are now starting to make another myth.

        First it was the megapixel myth “mega pixels are everything!”

        Now it’s “mega pixels don’t matter at all!”

        It ALL matters as a whole.

      • Anonymous

        as a whole, yes that is totally correct, but in a mobile format, unless Apple have managed to squeeze in some huge image sensor (which they haven’t), it doesn’t matter how many MP’s they say the camera has it still won’t produce images as good as those from a dedicated camera. Don’t get me wrong, for a mobile phone it amazes me how good the pictures are – and as a familiar phrase goes, if you’re not carrying a camera you’re not gonna get the shot, ultimately anything is better than nothing 🙂

  • i like the isight branding, but i don’t think it makes as much sense for the rear facing camera. it’s not like they’re branding the front facing as FaceTime still, are they? the concept of FaceTime or iSight when it was with iChat was to be able to see the person in front of you and they see you with their front facing camera, so it would make most sense if they meant the front facing. Nevertheless, I like the name ‘iSight’ much better than ‘FaceTime’ so i’m still pleased