It looks like Facebook is looking to beef up its advertising game, as reports are coming in that the social network has recently hired a former Apple marketing executive.

Rebecca Van Dyck, who worked on a number of high profile projects at Apple, including its iPhone, iPad, and iPod lines, is now Facebook’s head of global marketing…

The move is interesting for a couple of reasons. One, because Facebook doesn’t actually do that much marketing — it hasn’t had to. And two, because of what type of experience Van Dyck can bring to the company.

Here’s an excerpt from Rebecca’s recent interview with AdAge:

“[The iPhone] was something created from the outside in, by how it felt to the consumer and the user experience going through it. He gave it to the engineers and said, ‘Make it fit in there.’ It was first and foremost about the user experience and what’s important to the customer.

Apple also taught Ms. Van Dyck that her customers don’t differentiate between analog and digital experiences. “The checkout process at an Apple store is phenomenal” she said. “You’re not there thinking ‘That was a great technology experience. ‘You’re thinking that was a great experience.’ That’s our goal for everything that we do.”

Van Dyck’s education in user experience will go a long way at Facebook, as the social network recently passed the 800 million user mark. There’s also been an ongoing rumor that the company is looking to get into the hardware game at some point. Interesting.

[EdibleApple via ModMyi]

  • Anonymous

    WTF does advertising have to do with anything with regards to Facebook, everybody knows what it is and you either like and use it or you don’t and no matter how much or in what way you advertise it that isn’t going to change … They should stop constantly fucking about with things and changing things that worked perfectly in the first place rather than focusing on advertising which imo isn’t going to change anything.

    • Matt Lewis

      In a fit of rage and somewhat wrong.. And your point is….

      • Anonymous

        Go fuck yourself that is my point to you, with regards to Facebook, I gave my opinion on them and advertising, if you don’t like it you know what you can do …. infact, I just told you exactly what you can do and I really couldn’t care less what you think.

        Are you some kind of rent boy for Facebook or something, maybe you are like most fanboys and don’t like anything people have to say if you don’t agree with it, boo hoo …. ah well, i’m sure my life will continue quite merrily depite “Matt Lewis” not sharing my views.

    • Dude, there is something wrong with your brain! It is proven from every single comment you made, you talk non-sense

      • Matt Lewis

        Agreed. What an idiot. And Marshall Mathers is awesome.

  • Gdghgfgjy Ggjffv

    Rebecca van Dick?

  • Anonymous

    FB needs to beef up its shoddy app rather than waste time marketing a lame duck.

  • Why are key players in Apple’s team dropping like flies and making moves like this? Do they know something we don’t?

    • sn0wbaLL

      they were afraid of jobs. Not to mention Jobs did have that one agreement where you cant pouch or something. Im sure all is well, how can it not be.

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