iBooks 2 looks superb, but how does one go about creating the content? Apple’s answer? iBooks Author — a free Mac App Store app that allows you to create books for use in iBooks 2.

From the photos from The Verge’s live blog feed, the impression we get is that it’s a simple to use creation tool that looks like Pages meets Keynote meets Hypercard. In other words, it looks mighty slick, and easy to use…

iBooks Author Features

  • Free
  • Built in templates
  • Interactive elements
  • Drag and drop controls for layout creation
  • Ability to embed Javascript and/or HTML 5
  • Multimedia glossary creation
  • Preview on iPad
  • 3D Models

Folks, all of this stuff is very exciting. eBook authoring has always been a meticulous chore, but we think this has the potential to completely change the game and flip it on its back. Not only does this hold insane promise for the educational field, it also hold promise for authors in general, whether involved in making textbooks or not.

Best of all, it’s available for free today in the Mac App Store. What do you think, will this change eBook authorship as we currently know it?