Last week we told you about designer Antonio De Rosa’s next-generation iPhone concept/tribute to Steve Jobs. The iPhone SJ looks like something Jony Ive could have cooked up himself in the basements of Cupertino, and now there’s a video of the concept for our viewing enjoyment.

ADR Studios has created a video demonstration of De Rosa’s concept to show off his design ideas. Needless to say, we’re huge fans of his work, and we hope to see at least a few of these features in Apple’s next iPhone.

  • Anonymous

    WTF~IPHONE 4S just release no long time,now again IPHONE 5(SJ)~lol

    • Siv


    • read the post hothead its just a concept

    • jose castro

      read it dude

  • It’s a beautiful concept

  • I think the Apple logo on the front is overbranding, it goes against the sleek and stylish design of Cupertino.

  • Anonymous

    It’s gorgeous.

  • I’d buy that for sure, That’s one gorgeous piece of tech!

  • i don’t like it. i want the iPhone 5 to look like the iPod touch 4g just with a bigger screen.

  • David Villamizar

    iphone + galaxy s II = iphone sj
    looks good!

  • Elias Haddad

    thats not in action… its a deceiving title!

  • Kok Hean

    If there is a capacitive home button, how on Earth are you going to enter DFU mode?

  • I like the wallpaper. Where can I get it? xD

  • Hey Alex, can you please put links below the videos. We can’t watch them anymore from our idevices. :/

    • Anonymous

      I can watch it on my iPad 2 and iPhone 4S

      • Sorry, my bad, i’ve been using “Dolphin Browser” lately. thanks Skem.

  • Anonymous


  • Sorry. I don’t like this design.
    Especially side is ugly 🙁

  • Anonymous

    The design is ok like but i’ll not buy another iPhone that has glass front and back it’s just too much of a hassle risking scratching n breaking etc, yes I could use a case but the whole point of making a phone so aesthetically pleasing is so you don’t hide it away in a case.

    I also wouldn’t buy this because of it having Steve Jobs name on it, yes he was an amazing human being but I don’t want a phone with his actual name on it, the Apple logo I do like though.

  • dont mean to pick i know its just a concept but its suppose to be a phone! from the look of the phone how do you hear the person you are calling its appears the apple logo at the front has replaced one of the things we need to make it more than an ipod 😛

  • I’m not convinced. Still looks crappy to me.

  • Anonymous

    lol video? we call it slideshow 🙂

  • I think it looks horrible… Am I the only one? Those volume buttons? Just awful.