Despite what is sure to be a record-breaking month for Apple’s iPhone sales, it appears that the handset’s usage share may have actually fallen by almost 5%, if new figures are to be believed.

Advertising network Chikita has released data based on the number of ad impressions across its network while highlighting the top smartphone makers in the arena, with the iPhone seeing a reduction in its share during December.

The big gains came from Android-loving HTC and Samsung during the same period…

While the drop in share is an interesting statistic indeed, it is well worth noting that the iPhone is still the most popular device on the market, pushing Apple to almost 50% of the entire pie. Apple’s nearest competitor, according to Chitika’s figures, is HTC with almost 16%.

Unsurprisingly, RIM is shown to be on the end of another drop, with the company’s lack of innovation seeing customers move away from its BlackBerry line of smartphones and toward the competition from both Android and iOS.

We’re already eagerly anticipating the figures for the next few months to see if this recent drop for Apple’s share is a blip, or whether this is the beginning of a shift across the whole market.

We don’t see anyone in Cupertino worrying too much just yet, though.


  • Anonymous

    Looks like another report with “real data” from unknown players in the field. I say they probably dint see many impressions because they are a small company….now google is different. They numbers should be more in line with what we can consider real data.

  • Could be that iPhone owners are more likely to purchase the full product and use less lite and ad supported apps.

  • WooooW BB, You gonna cray BB… hmhmhm

    I am with the opinion that “this is the beginning of a shift across the whole market”. It seems that Apple continues to surprise us each 6 months and it will.

  • It could also be that if like me you got your hands on a new 4S this holiday season you sat and talked to Siri more than browsed and gamed. I have to say I’m a bit Siri bored now. Let’s hope the next iOS release gives a bit more Siri. That’s the only way that Apple will stop me Jailbreaking when the 4S JB is released.

    • Anonymous

      You sat there, talking to a virtual slut in your phone, dude you need to get laid, that is well sad and the whole bs with siri is annoying. Unless you are driving or similar when handsfree is called for there really isn’t anything else to justify using something like siri, it is a toy to facilitate lazy fat yanks who cba to even tap a couple of buttons or write a message.

      • Yes because Siri is the seed of laziness. Humans are a very lazy creature. They create so they can do less work and make it easy. Why use a computer at all? Pay your bills through the mail. Need information go to the library. After all computers are for lazy people, anything you can do on the computer you can go and do.

  • Anonymous

    Probably because of AT&T lame throttling practices , it’s not even worth surfing on this phone on edge speeds. I really think thats a huge reason in the drop