It looks like Spotify CEO Daniel Ek is a self proclaimed “Siri-holic” after the streaming outfit’s head man waxed lyrical about his love for Apple’s digital assistant.

But that’s not all. During an interview for Forbes, Ek gave a sneak peek at a potential new feature that could be on its way to the Spotify iPhone app at some point in the future. When asked about the possibility of voice activation coming to Spotify, Ek picked up his iPhone and requested a dose of Coldplay.

Naturally the handset obliged, though God only knows why Ek wanted to hear Coldplay at all. Regardless, the news that Spotify is working on voice recognition will come as a late Christmas present for fans of the streaming music service…

Does he plan on building a voice activated Spotify interface? He flashes a mischievous smile. “Play me some Coldplay,” he tells the phone. Its small speakers ring out with the opening piano chords of the band’s hit “The Scientist.” “We hacked into it a few weeks ago,” Ek says, with a satisfied nod. “I’m not an inventor. I just want to make things better.

Ek did not go into detail about what he meant by “hacked it”. Hopefully, whatever the Spotify team did will be something we can all take advantage of without having to take to jailbreak solutions.

We’re huge fans of Spotify here at iDB, and if Mr Ek needs any beta testers, he needs only look so far as our contact page!

  • Loving the comment about Coldplay. I feel the same as you do, Oliver, but something tells me we’re gonna have a mini revolt in the comment section :p

    • Anonymous

      Boo Coldplay sucks!

      Long live radiohead!!

    • Anonymous

      Glad to know Ek is a fan of Coldplay!

  • he probably just used the existing spotify siri proxy plugin…

  • I can do the same thing on my SiriProxy he didn’t “hack” anything.

  • Anonymous

    Whooo! Coldplay FTW!

  • Anonymous

    Wtf I can’t get Siri to Wat he did y is that? Ask siri the same dam question and it reply “sorry I couldnt find Coldplay in the music”

    • Because he’s using a SiriProxy with a 3rd party plugin.

  • its not a real screen shot but from a program where you can type out a convo with siri. one way to tell is for the things you say have a punctuation mark. when you really use siri there are no punctuation marks for what you said.

    i used to like coldplay but they are just to liberal and obnoxious