10% of US Mobile Subscribers Own iPhones

By , Dec 5, 2011

A new survey carried about by comScore claims that only 1 out of 10 American mobile subscribers own an iPhone, with Apple’s handset reaching the 10.8% mark as of October 2011.

The survey also suggests that Samsung is currently the top OEM in the country, with their phones currently in the hands of a quarter of all cellphone owners.

In fact, of the top five OEMs in comScore’s chart, Apple sits fourth, behind Samsung (25.5%), LG (20.6%) and Motorola (13.6%). Canadian firm Research In Motion takes fifth place with an ever-decreasing share of the market. Not great times for BlackBerry fans at all…

The situation on the platform side of things is rather predictable with Google’s Android sitting atop the pile, well on its way to making up half of the smartphones used in the United States with 46.3%. Having the top three manufacturers offer phones using your mobile operating system helps with Android’s market share dominance.

Apple’s iOS sits second with 28.1%, which is not to be sniffed at considering the number of handsets it’s running on. With just three models on sale; the iPhone 4S, iPhone 4, and iPhone 3GS, Apple offers significantly fewer models than the device’s that run Android currently. With that in mind, these figures should not be surprising to anyone not living in a cave for the last three years.

Both Android and iOS are gaining in share, while the competition from RIM, Microsoft, and Symbian are all slipping. Microsoft will no doubt be hoping to arrest that slide with an increased marketing push for Windows Phone 7 alongside the launch of Nokia’s first handsets using the WP7 platform.

Is anyone really surprised by any of these figures, or do they agree with what we all thought was happening in the market anyway?

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  • http://twitter.com/therealjdizzle Jason Masters

    Hey Rick check it out!

  • http://twitter.com/therealjdizzle Jason Masters

    Hey Rick check it out!

  • Jon Garrett

    Not surprised by these numbers. the iPhone has stiff competition (hence all the lawsuits) and consumers are wanting more.

    If Apple changed their strategy to mirror whats going on in the market, they would once again and easily dominate.

    For example. the iPad comes in one size. Samsung offers tablets in 5 sizes !! which means there is something for everyone, not everyone wants a large tablet and a 7″ iPad would be a killer.

    A 3.5″ screen seem so tiny every time I look at my i4. before I got my S2, the i4′s screen was fine, but seriously. use a larger screen for a few days and you’ll see what I mean. rumor has it that the i5 will have a 4″ screen but I think it would have been better to go with a bit larger. they can achieve this by getting rid of the physical home button.

    And why no expansion on iDevices? I understand why they dont want you to have expandable memory but why cant you have micro USB or micro HDMI ports?

    Now sit back and imagine an iPhone 5 with a 4.2″ screen and an HDMI port.

  • Jon Garrett

    Not surprised by these numbers. the iPhone has stiff competition (hence all the lawsuits) and consumers are wanting more.

    If Apple changed their strategy to mirror whats going on in the market, they would once again and easily dominate.

    For example. the iPad comes in one size. Samsung offers tablets in 5 sizes !! which means there is something for everyone, not everyone wants a large tablet and a 7″ iPad would be a killer.

    A 3.5″ screen seem so tiny every time I look at my i4. before I got my S2, the i4′s screen was fine, but seriously. use a larger screen for a few days and you’ll see what I mean. rumor has it that the i5 will have a 4″ screen but I think it would have been better to go with a bit larger. they can achieve this by getting rid of the physical home button.

    And why no expansion on iDevices? I understand why they dont want you to have expandable memory but why cant you have micro USB or micro HDMI ports?

    Now sit back and imagine an iPhone 5 with a 4.2″ screen and an HDMI port.

  • Jon Garrett

    Not surprised by these numbers. the iPhone has stiff competition (hence all the lawsuits) and consumers are wanting more.

    If Apple changed their strategy to mirror whats going on in the market, they would once again and easily dominate.

    For example. the iPad comes in one size. Samsung offers tablets in 5 sizes !! which means there is something for everyone, not everyone wants a large tablet and a 7″ iPad would be a killer.

    A 3.5″ screen seem so tiny every time I look at my i4. before I got my S2, the i4′s screen was fine, but seriously. use a larger screen for a few days and you’ll see what I mean. rumor has it that the i5 will have a 4″ screen but I think it would have been better to go with a bit larger. they can achieve this by getting rid of the physical home button.

    And why no expansion on iDevices? I understand why they dont want you to have expandable memory but why cant you have micro USB or micro HDMI ports?

    Now sit back and imagine an iPhone 5 with a 4.2″ screen and an HDMI port.

  • http://www.facebook.com/kenberger Kenneth Berger

    Your copy is misleading, the stop group that has Apple at 10% share is all phones a the second chart of Smart Phones only has Apple at 27%. Converting (with a swag but using the same kind of feature phone to smartphone ratios you get vendor numbers for smartphones that look like this:
    All Phones Smart Phones
    Samsung 25.5% 16.8%
    LG 20.6% 13.6%
    Motorola 13.6% 9.0%
    Apple 10.8% 28.1%
    Rim 6.7% 17.2%
    Other 22.8% 15.1%

    And this does not really reflect what one see’s when traveling around, Android phones as a hole are much less precent in east & west coast coast cities that I travel to, you do see Android phones only you see 5 to 10x as many iPhones.

    • http://www.facebook.com/kenberger Kenneth Berger

      Just smartphone data from above as the columns do not show well
      Samsung 16.8%
      LG 13.6%
      Motorola 9.0%
      Apple 28.1%
      Rim 17.2%
      Other 15.1%

    • Jon Garrett

      I’m on the east coast. NYC and I’m on the subway 5 days a week for about 2hrs each day. and while I do see a lot of iDevices, its about 50% iPhone 50% iPod touch. Android phones, are in use as much as iPhones. while no single Android model is as prevalent as any single model iPhone, Brand wise I see tons more HTC phones than any other Android phone or iPhone. the Ratio of iPhones to Android phones varies slightly (and only slightly and for a brief moment) depending on which train you’re on and at what particular stop and that’s a FACT.

      Oh, and time of day also changes the ratio.

      So if Im on the R from say Prince Street to Times Square, I think Im likely to see more iPhones because of the demographics (tourists & people who think they’re upper class) vs being on that same train from say, Atlantic Ave to City Hall which has a more diverse demographic and I will see more Blackberry devices.

      Either way, “statistics” and “surveys” will show whatever you want them to. to sample several dozen people and then tittle your finding “x% of Americans……” is just silly to me.