According to some excerpts from Steve Jobs’ recently released biography, the ex-CEO wanted to “reinvent” three markets: television, text books, and photography. The first is still a rumor, the second is happening as we speak, and the third is still up for discussion.

Looking at the image upload data from Flickr shows that the top four most popular cameraphones are iPhones, and the most popular camera overall is the iPhone 4. So is this what Jobs was talking about? Or did he want to build an actual camera, like this one?

The folks over at ADR Studios, a design firm, have uploaded some gorgeous renderings of what an Apple camera might look like. Actually, the iCam is more of an iPhone accessory than a standalone camera, but either way this looks like one mean picture-taker.

The iCam concept interacts with the rumored iPhone 5 handset. The device hooks up with the accessory through the dock connector, allowing both products to seamlessly share data and content.  The camera also sports a built-in pico projector, and a zoom lens.

We don’t really see Apple releasing something like this, as it doesn’t have a good track record with expensive device accessories [see Hi-Fi]. But the iCam is gorgeous, and would probably do well for a third party manufacturer, as long as it wasn’t too pricey.

What do you think of the iCam?


  • Using my 4S for about 95% of my shots (and my 4 before that), I would buy this in a heartbeat. (I also have a Canon T2i) It’s a shame this will probably never come true, even from an aftermarket company.

  • Anonymous

    I usually hate these kinds of articles, but this one is indeed pretty cool, though it won’t become true until cars can fly.

  • Holy mother of shit that is awesome

  • why would you have a camera thats 3 times as thick as an iphone 4/4s??
    i would have thought that the device would be about 4 inches with a edge to edge screen and being just a bit thicker than the iphone 4…. and wtf is up with all the buttons on the screen? thats not like apple haha

  • and one more thing… why would you need an extra body for the phone… surly the iphone is powerful enough to process images 😉
    good concept but needs work

    • I think it’s for people who actually know something about photography.

  • KewlDewd

    I don’t get it…would the housing have its own sensor built in? If you’re going to carry around an extra piece of equipment that has a lens and a sensor, why not just carry around a dedicated camera so you don’t have to stick your iPhone in the housing and launch an app before you can take a picture?

    • Anonymous

      If this thing were comparable to the canon T3 1100D or it’s equivalents, it would be well worth it. The fact that it’s thinner than an actual camera is enough, especially if it had the pico projector which would be a long shot.

      • KewlDewd

        Surely this isn’t meant to replace a DSLR camera. As a photographer I can tell you there’s NO WAY that’s going to happen anytime soon and for so many different reasons. Ask any other pro photog and they’ll say the same. Looking at the website, this seems to be nothing more than a rendering along with a wish list of features. As far as the projector, I don’t know anything about tiny projector technology, but it seems a little far fetched to me.

      • Anonymous

        Well if it could never compare to a beginners dslr, I don’t think there would be a point, but the tiny projector technology is already in existence I believe. This thing will never happen anyway though.

  • Jay Robinson

    This concept has nothing of Apple about it. It may be difficult to predict what Apple will do, but it’s easy to spot what they won’t.

  • they’ve already reinvented it. It’s called the iPhone

  • Anonymous

    Damn, I hope a 3rd party makes something like this.

  • Anonymous

    Reminds me of something back in the 70’s. This is not moving forward.

  • awesome

  • This is not an iPhone 4 camera add on. It’s an iPhone 4 camera replacement that simply uses the iPhone 4 for storage and display.