The iPad may have had it all its own way since its initial inception last year, but if a new survey is to be believed, then it may finally have some real competition in the form of Amazon’s Kindle Fire.

New data from ChangeWave Research points to Amazon’s first entry into the tablet market being the second most popular tablet on the market, behind, you guessed it, Apple’s iPad.

A November survey of 3,043 people yielded the insight which shows that 22% of those questioned planned on picking up the 7″ Kindle Fire, with 65% aiming to pick up an iPad. Third choice, the Samsung Galaxy Tab, could only garner 4% of the interest…

As is always the case with these kinds of surveys, people saying they plan to buy a particular product doesn’t always translate into actual purchases. The fact that an iPad competitor is now potentially getting itself into the double figures territory for first time ever may signal a change in the marketplace.

Amazon’s Kindle Fire is the first low-cost tablet to reach US shores from a brand that customers will flock to, and Amazon is undoubtedly a brand that people trust. With all of Amazon’s accompanying stores and online services, the Kindle Fire potentially offers the closest experience to Apple’s ecosystem that we’ve seen yet.

At $200, the Kindle Fire also provides a solution for the more frugal amongst us, costing less than half that of Apple’s iPad.

  • I’m still saving up for my iPad :/
    But when I get!!:D

  • Anonymous

    I haven’t come across a single tech review that has anything positive to say about Kindle Fire.

  • I bought the Fire. While it’s not the iPad, I have to say that for $200, I like it a lot. The only thing that I don’t like is the lack of expandable memory. Otherwise, for the price, it’s a pretty good tablet, and I haven’t even rooted it (yet).