What’s better than the 5GB of free cloud storage that Apple offers with iCloud? How about 50GB of free cloud storage from Box.net!

That’s right, the popular cloud service is going head to head with iCloud today by offering iOS customers a shot to claim 50GB of free storage, for life, through the company’s app. This is an insane deal…

Box has had a popular cloud storage app (very similar to Dropbox) in the App Store for quite some time. Until recently, Box only offered 5GB of free storage, exactly like iCloud. The folks at Box have obviously taken the threat that iCloud poses for third party cloud services to heart, and now customers can snag 50GB of free storage for a limited time.

If you download Box’s free app in the App Store today, you get 50GB of free storage for life. It’s that simple. If you’re an existing Box customer, update the iOS app and sign in with your account to claim the free storage.

Box won’t store files larger than 100MB, but 50Gb of free storage is 50GB of free storage. The iOS app lets you also stream photos and music via AirPlay to an Apple TV.

Download Box’s free app for the iPhone and iPad in the App Store today. The promotion ends in 50 days.

[Business Insider]