Everyone loves sales numbers, right? If that’s true, everyone really loves sales numbers that claim that either Android or iOS is winning the mobile war.

It seems different numbers point to a different winner in this war, or at least a different winner in each battle. And this time around it’s Android’s turn to be the victor…

The victor in Europe, that is.

According to new figures compiled by ComScore, Android is now the mobile operating system of choice across Europe, with the UK, Spain, France, Germany and Italy all seemingly in love with that little green Android guy. The figure, 22.3% to be exact, represents a massive 16 point jump over last year’s results. Guess that’s proof that releasing so many different handsets actually works, then.

Apple has now slipped to third place with 20.3% of the market, with Symbian’s 37.8% meaning the old war-horse is still going strong. With Nokia aligning itself with Microsoft and Windows Phone 7, that might not be the case forever. Symbian’s numbers are already on the decline – last year’s result of 53.9% is now a distant memory.

The likes of RIM and Microsoft make up the remainder, though the latter will be hoping that the Nokia deal will help to give Windows Phone 7 renewed vigour moving forward.

Does Apple care that Android is outselling it, or is the revenue from Apps, as well as hardware sales, enough to keep the Cupertino bean counters happy?

[TechCrunch]

  • Thomas Steinmeier

    Hmm… Could it be that most EU countries only have 6 month contracts on phones. Making an iPhone more costly than the the wider selection of Android phones? Don’t know.

    • Burge

      6 months …where are you ? . In the UK you can have…
      one month rolling contract ( No iPhone , unless your own)
      12 months, 18 months or 24 months or pay as you go..

    • javierE186

      I do not think that is the reason as Burge pointed out. What I believe is that many have the 12-18 or in your case 6 months on their contract, thus allowing a person to get a phone next year or so. So what might happen is that since sound new and more powerful is out one would ditch the old and less powerful model for the new one on a short contract. Also what you must think about is the number of different Android phones produced while the iPhone only one of it’s type and is released every year (although this time around it was more in 15-16 months).

  • Thomas Steinmeier

    I’m in Denmark. We only have 6 month plans or pay the full price!
    Sorry I forgot to fact check. Is it only Denmark then with the 6 month only?

    • Asger Drewsen

      Same. Also from Denmark.

  • Only problem in eu is that apple products are expensive as hell … But real users will pay even that for the best phone on the world …iphone !!!

  • Pecinko

    It’s all about price. Iphone is pricier than in USA even with contract.

  • kenny

    i cant count the people that i know that have a iphone/ipad..Every where i look someone got one…Im from Holland

    • Mu’aawiyah

      I think that’s a phycological thing, ie if 50% of people had an iPhone and 50% had android, the iPhone would be more noticable, as it has one defined design whereas if you saw an android phone you won’t necessarily notice it unless you ask people “is that an android phone”.
      Also, if we are just, if we compare individual phones to each other rather than os’s, Apple will win hands down!!
      Statistics can be massaged!!

    • Mu’aawiyah

      I think that’s a phycological thing, ie if 50% of people had an iPhone and 50% had android, the iPhone would be more noticable, as it has one defined design whereas if you saw an android phone you won’t necessarily notice it unless you ask people “is that an android phone”.

    • Mu’aawiyah

      Also, if we are just, if we compare individual phones to each other rather than os’s, Apple will win hands down!!
      Statistics can be massaged!!

  • Sotigris

    i’m from Greece, there is nil adverising of the iphone here and tv shows new android devices all day to bad for Apple no official Apple store anywhere.