Well, that’s another rumor quashed. Those paying attention may remember us telling you a couple of days ago how a Best Buy employee had tipped ‘This is My Next’ that the retailer was expecting a new Apple fixture to arrive in October.

The magic date was October 21st, with a member of store management required to be in-store at some un-godly hour to help facilitate the installation. This led to much excitement, with some believing that the reason behind the new ‘point of sale’ being the release of a new iPhone.

Unfortunately, it turns out that’s not the case, with the real reason being wholly underwhelming. Best Buy is getting an update for its in-store iPad display.

All together now for a resounding ‘meh’…

The bad news comes courtesy of one of MacRumors‘ sources, who says that the display mentioned in the photo above is actually an end-display used for iPad POS, meaning a routine update is most likely what will be occurring.

“We have heard from several of our Best Buy sources, however, that this is not the case. The “C2 end display” cited in the calendar listing is the location of Best Buy’s iPad display, and updates to this display are fairly routine with new promotional materials or other layout changes. We have heard that Best Buy may be planning to enlarge these “endcap” displays with this event to be able to display more iPad units.”

What this does show is how easy it is to turn something so meaningless into a full-on iDevice release rumor. People really want a new iPhone, don’t they?!

So then, where’s the next rumor going to come from?