Sainsbury’s, one of the UK’s largest supermarket chains, is getting ready to bring a rather unique shopping trolley to some of its stores, according to Pocket-Lint.

The fancy new way of carting your goods around will sport an iPad holder, speakers, and a fancy new ‘collision detection system’ when it appears in stores. The new cart and is part of a deal with the satellite television company, Sky…

Sky recently launched a massive mobile streaming initiative, which involved the launch of a universal iOS app going by the name of Sky Go. If that rings a tiny bell, it’s because we told you all about it not that long ago

The idea is a simple one, if a little odd. Both Sky and Sainsbury’s seem to think that we’ll go shopping more often if we can watch out football whilst we’re doing it. And by football, I mean proper football, thank you very much. To that end, they’ve attached an iPad holder to their trolleys, as well as including in-build speakers and a system that will notify the trolley operator before an impact occurs. That means no knocking over tins of beans while you’re watching TV.

Perhaps the most interesting part of the trolley is its battery, which according to the people behind it, is capable of charging your iPad while you shop. That has to be a plus, even if you’re not going to watch anything. We can’t see why you couldn’t charge your iPhone instead, either.

“Where the trolley gets really exciting is with the eco-friendly battery-charging system that can, in theory, recharge your iPad. We like the idea of quickly nipping into Sainsbury’s, pretending to shop, only to get a little bit of extra juice into our tablet. There is also a tilting display for the iPad that allows you to watch the tablet from any angle.”

Whether this has a chance of taking off is anybody’s guess, and we’re erring on the side of caution. But an A+ does have to be awarded for effort.

We don’t expect to see too many people taking advantage of these new trollies, unfortunately. Would you?

  • Burge

    Just wait untill you in the beer section and your team scores….that will be fun

  • Scott

    First !! for f**k sake.

  • anon

    Rich enough to own iPad. Too dumb to order online with iPad and have groceries delivered.

    • Jamie

      What the fuck has being dumb got to do with ordering online you anus, a lot of people prefer to pick there own shopping especially fruit and veg and personally I want to pick the stuff with the longest dates, not have some1 instore pick them for me and give me the smallest and oldest stuff to get rid of it first.

      As for the iPad holder in trolleys, what a stupid idea that is, in the UK the rich are getting richer and every else is in a recession so walking round with an iPad attached to your trolley is asking to be robbed by the countless number of hoodies there are today.

      • numbnuts

        I wouldn’t be so quick to stereotype, footage from the riots showed hoodies aren’t often the major crims any more

      • anon

        Online grocers in the UK know that you dickhole so they go out of their way to only give you the freshest produce, even fresher than what they put on the shelves. Most of them also have upgrade for free if selected item is out of stock policies.

  • Fabio Rodrigues

    that picture does not buy me, its impossible for that tiny girl to fill that cart by/for herself…

  • XepptizZ

    …. Yeah, it would be rediculous, rich people indulging themselves. The idea alone…