Apple’s iPhone and iPad advertisements totally set them apart from the competition. While TV ads for Android devices spout off specs like “it has a 1.5 GHZ processor and 512 MB of RAM,” Apple’s commercials use more familiar words like “fast” and “magical.”

It’s likely that the simplistic strategy is what continues to drive hoards of customers into Apple stores to snatch up their latest gadgets. That being said, for a company known for its oversimplified approach, does their upcoming cloud service seem a bit too complicated?

While most U.S. consumers use some form of cloud computing, a new survey from the NPD Group found that only 22% of consumers are familiar with the term “cloud computing.” And as we inch closer to iCloud‘s official release, you have to wonder if it’ll succeed.

From Apple’s iCloud landing page:

“iCloud stores your music, photos, apps, calendars, documents, and more. And wirelessly pushes them to all your devices — automatically. It’s the easiest way to manage your content. Because now you don’t have to.”

Now to most of us who read tech blogs everyday, the description makes total sense. But how about to the average consumer? My 50-year old mother, who uses an iPhone daily, would likely get lost somewhere after “wirelessly pushes them to all your devices.”

Don’t get me wrong, iCloud will thrive among frequent Mac+iDevice users, because it will be the easiest way to sync content between the two. But for the majority of Apple’s newly acquired customer base, who think the iPhone is “cute” and that it “runs well,” it might be too confusing,

What do you think?


  • BuyStockWhileItsCheap

    Maybe….but way back before I jumped the BlackBerry ship (Storm – no pun intended), and went for the “unknown to me” 3GS, I had NO clue what that phone would do, or how, or anything. A friend told me about Cydia and I was typical deer in the headlights….until I just did a little asking around, a little net searching. Today my Apple collection – well – I won’t say what I have or don’t have, but I will say that Apple products are the best for many reasons, and that simplicity factor is one. But there is still a learning curve, even for the most basic things. BUT – once you’ve taken the few steps necessary to get familiar with your product, it’s so user friendly, it’s hard to think I once thought it was at all hard. The problem, I think, is that everything else IS so hard to figure out, that we just expect everything to be a challenge. So it’s a hurdle to get over the “where’s the challenge” when using Apple products.
    I’m nobodies techy or geek, but I’m totally solid with Apple products. Damn, eventually convinced my spouse to ditch the cheezy BB curve for the iP4, and it’s been THE best move! One day learning curve – if that – and it’s a done deal.
    I’m looking forward to iCloud – yes, I use MobileMe – and actually find it extremely useful for the syncing. HATE HATE HATE some of the competitors out there!!
    I have NOT tried the iOS5 in any manner yet, mostly because I want to wait until the whole package is out, ready for consumers. But I’m truly excited about it! I think iCloud will be great.

  • Heillo

    I agree completely with this, great article over here.

    Nice BLog.


  • bob

    Not at all. The concept might be new and slightly confusing but it’s not very hard to grasp. I can already imagine commercials that explains the whole process with a few sentences and simulated sequences. Apple is great at simplifying concepts and implementation. They break it down to ‘this is what this new feature does”, “this is how you turn it on”, “it will now magically take care of everything by itself”.

    If anything, this will be easier than syncing everything with iTunes because it’s automatic once you set it up. I actually see more people that didn’t sync before doing so now because it’s automatic.

    • EthanBB

      True, they are really good at that, so few commercials will surely be aired when iCloud will hit the public.

  • I totally agree with you, Cody. I myself am sometimes slightly confused with iCloud. I can’t imagine my Mom using this without wondering whether she lost all her data or not.

    Time will tell us soon how easy iCloud really is for most people, and I’m sure we’ll be covering this here on iDB 🙂

  • bob

    I think people are confusing the technical details of what iCloud can do and how it works with the concept of cloud computing it, which is actually simple. Your files are automagically saved to apple AND any computer or device you want it to.

    For example, I set up Dropbox for my mom and didn’t explain anything other than the fact that all her important files are backed up on the web and she can access them at by logging in. Of course it would’ve been difficult for her to set that up herself, but as we’ve seen, it’ll be a bit easier with iCloud because of OSX/iOS integration. My mom doesn’t really understand it, she just knows that her files are backed up magically onto this website called dropbox without her doing anything. She likes that her files are safe and are synced on her desktop and laptop while she doesn’t have to do a thing for it to happen.

  • Justin

    All this automatic syncing makes me wonder if data limits will be reached sooner.

    • OCD Steve Jobs

      hopefully it will be reached sooner…then apple and other companies like netflix has started doing with ISPs, they will lobby on our behalf of the benefits to their company by allowing us to have higher limits or unlimited. Netflix did a great job in their explanation.

  • bob

    Wifi only option perhaps? I haven’t used much data the last few months (<1gb) but I'll be glad to still have unlimited when iOS5 rolls out.

  • John

    I’m pretty sure that more than half of the “average” people that buy the iPhone or iPad because of the devices’ “cuteness” already believe that all their data floats in a fairytale land, tended by illegal cloud mexicans and delivered to their devices by Jesus. So the iCloud would actually be the name of such a place for the “average” consumer. But on a serious note, I’m sure that the iCloud is a better alternative for grannies everywhere, hopefully better than plugging the device in the computer, letting it back up, sync, then letting itunes ask you to transfer your purchases, clicking no thus accidentally deleting all of your apps, being asked whether or not to upgrade your firmware, waiting some more while the new firmware is downloading, installing new firmware, restoring from backup…then finally dragging a song in to the device, losing all your previous songs because they were from grandson’s computer, syncing one song, removing the device, and then calling your grandson, asking where all your music and apps went…I hope that the iCloud can fix that.

  • kokhean

    Apple didn’t see this coming.

  • QuarterSwede

    I disagree. People don’t have to know what iCloud is or that it even exists to benefit from it. That’s it’s genius.

  • my girlfriend who knows how to use jailbreak apps asked me what was cloud, clouds or something like that. meaning the icloud. so i can see your concern, its not something well explained yet, bigger than that, its not something widely commercial yet… apple is good making it happen

  • Piyush

    Once u get used to apple devices,everything feels simple and well mannered.
    Icloud will bee confusing but people will get over it within days or week.

  • Piyush

    Once u get used to apple devices,everything feels simple and well mannered.

  • david

    ha ha the old “i clot” yep ha ha

  • daniel

    People who buy a device because it is “cute” are what is wrong with the world.