Here is a surprising initiative from Orange, one of the UK’s largest carrier. The company has started offering its customer one free movie rental a week via iTunes.

With Orange Film to Go, every week the company will select a new movie that customers can access simply by sending a text message to the carrier. Orange then sends the customer a promo code to redeem in iTunes…

The movie can be watched on an iPhone, iPod touch, iPad, PC or Mac. It can also be synced to all iDevices, including the Apple TV.

I don’t know about you, but I love that idea.

Hey, AT&T and Verizon, if you’re reading, we wouldn’t mind getting free movies, too. Just saying.