Apple just slightly edited 2 TV ads, showcasing several applications, including Apple’s own iPod and iTunes app. The concept of the ad remains the same as the ones that recently aired.
These 2 ads originally aired in April, but Apple decided to refurbish them by slightly changing the ending tagline. The previous ads ended with “If you don’t have an iPhone, well, you don’t have an iPhone.” These new ads end with “Just one more thing that makes an iPhone an iPhone…“
In the first video, Apple tells you that if you don’t have an iPhone, you don’t have an iPod in your phone. And you don’t have iTunes on your phone- the world’s number one music store.
In the second video, you’ll find that if you don’t have an iPhone, you don’t have the App Store, with the world’s largest selection of apps.
Nothing amazing here. Apple is still trying to hit the emotional string, and it works.