Apple just slightly edited 2 TV ads, showcasing several applications, including Apple’s own iPod and iTunes app. The concept of the ad remains the same as the ones that recently aired.

These 2 ads originally aired in April, but Apple decided to refurbish them by slightly changing the ending tagline. The previous ads ended with “If you don’t have an iPhone, well, you don’t have an iPhone.” These new ads end with “Just one more thing that makes an iPhone an iPhone…

In the first video, Apple tells you that if you don’t have an iPhone, you don’t have an iPod in your phone. And you don’t have iTunes on your phone- the world’s number one music store.

In the second video, you’ll find that if you don’t have an iPhone, you don’t have the App Store, with the world’s largest selection of apps.

Nothing amazing here. Apple is still trying to hit the emotional string, and it works.

  • A non american

    These aren’t new, at least not in the UK where we seen them months ago…

    • Cameron

      Good to see another Brit on this blog!

      • Selcuk

        haha, +1. (londoner)

      • Robzy

        Scottish πŸ™‚

    • iDB writer Oliver is also from the UK. That’s why he speaks funny πŸ˜‰

      • Cameron


  • William

    One thing… Android

    • BLiNK

      i’m sorry

    • JoBerlin

      … is the platform that is returned to stores more often than an iPhone!

      • boo


  • I edited the post. These ads aren’t new but the ending of the ad is.

    • Chris

      You also edited my comment, whatever happened to free speech, or does that only apply to things you approve of, for the record, it always seems to be your posts Sebasten .. Do you have a thing about people saying what they feel ?? I take it you do just because it, in your opinion, isn’t relevant or constructive …. Pretty petulant really considering other comments in posts that are far worse !!

      • Yeah, I don’t think that just saying “cock” was bringing anything new to the conversation, worse, it actually took it to a lower level.

        I delete as many similar comments as I see flying by, but I’ll admit that I don’t filter all of them. And no, this is not specific to MY posts. I think we all do out fair share of comment deleting here.

        Obviously the goal is not to censor anything being said, it’s just to remove anything that is insulting. I’m ok for free speech as long as it is constructive and courteous. Anything else will go to trash.

  • Goofygreek

    Yea. Free speech. Your allowed to say what you want. But Chris, do you own this blog? If not, then shut the hell up. Like the saying goes, if you don’t have anything nice to say, then don’t say anything at all. Oh and Sebatastien, I’ve noticed lately that everyone who writes here is standing up for them selfs a lot more. I am loving the replies I see from your writers and yourself. Keep up the good work.

  • Mattia

    In these TV ads Apple is actually right because no phones in the entire world is like an iPhone. No phones in the world got a nice design just like an iPhone. No phones in the world got the most amazing display which is the Retina Display. No phones in the world got the most advanced Operating System in the world which is iOS. No phones in the world got AirPlay, the world biggest App Store and an A4 chip πŸ˜€

    • Cameron

      lol Mattia, you always said BB is better πŸ˜€

  • Mattia

    Umm cameron I know that but I found out what an iPhone can really do and I have to admit it the only thing which is good about BlackBerries is BBM. But hopefully Apple can replace that with the iMessage which is kind of better than BBM because is faster. But also if iPhone didn’t have iMessage was still better because of all the other features it has got. And Apple a few months ago asked RIM to do a messenger so that the BB and the iPhone could message each other but RIM said no and Apple got pissed and made one for their own πŸ˜€

    • Cameron

      lol I never though of it like that πŸ˜€ Funny…

      • Mattia

        I know right? Is so funny and is true

  • boo

    This seriously makes the iPhone looks stupid..