The App Store underwent some price changes for international customers yesterday. These slight changes are meant to reflect exchange rates accurately and balance out with the US dollar.

While many different countries saw price changes in the App Store, the US pricing structure has remained intact. Apple’s main goal with these price changes is to accurately address the problem of inflated prices for international customers…

Domestic and international prices in the App Store should now reflect the US dollar exchange rate accurately. Here are some examples of an app priced at $0.99 USD for different regions, courtesy of MacRumors:

  • UK: £0.59 -> £0.69
  • Australia: AU$1.19 -> AU$0.99
  • Japan: 115 -> 85 Yen
  • Mexico: $10 -> $12
  • Switzerland: 1.10Fr -> 1.00Fr
  • Norway: 6.00Kr -> 7.00Kr

While these price changes can be very confusing when looking at different currencies, Apple should have corrected any problem with international App Store inflation.

Non-US readers: Let us know if you’ve noticed these changes in your country. Have you noticed a decrease or increase in App Store prices?


  • Pissed off (again)

    I’m in Canada and while 99c apps here /should/ have been changed to 95c, they have not been, which is quite a piss-off. I love apple’s products, but hate them as a company.

  • Pissed off (again)

     ‘Pissed off (again)’ likes this.

    • Pissed off (again)


  • Sam Williams

    I’m from the UK and have noticed the rise to £0.69. Bummer!

  • zEz

    Woot, but now they should do it with their normal Apple Store!

  • fojam

    ok that apple in the picture at the top is just awesome

  • Nat

    Well just a few cen up or down is it that matter? A bag of Tina alway same price yet never have a full bag we still buy it :-p

  • STK10

    about time! Aussie dollar has been equal and also better than the US dollar for a while now

    • Stormy Nguyen

      I agree.

  • f3n1x187

    Guess I’m mot going to buy apps for the time being :\

  • Matt

    Excuse me, I know, silly question, but what a drawing program are added red ovals with a shadow effect in second picture?

  • Caspar

    I’m from Switzerland and the decrease of the Price is definitly a good decision, because everything is so much more expensive in the Swiss iTunes Store than it is in the US one…
    It’s also great because Apps that costed 4.99 $ in the US costed 5.50 Fr. here what is just annoying but now they’re also just 5.00 Fr. what I really like 😀
    Actually 5 $ equal 4 Fr. but at least a little change 🙂