Apple’s iTunes Match service could be a hit after one analyst claimed the service could be utilized by around 30% of iPhone users.

The study carried out by RBC Capital Markets’ Mike Abramsky asked iPhone users how likely they were to fork out the $24.99 subscription required to use Apple’s iTunes Match service. The results point to 10% ‘very likely’ to sign up with a further 20% ‘somewhat likely’.

Things get interesting when Abramsky points out that 30% of all iOS devices sold could bring in an estimated $1.5 billion of extra revenue for Apple…

If that is indeed how things pan out, and Apple is as expected keeping 30% of the revenue with the rest being passed on to the labels, then the Cupertino outfit could see an extra $450 million land in its pockets, writes MacRumors.

iTunes Match is Apple’s way of getting all our non-iTunes-purchased music into iCloud, with tracks automatically upgraded to iTunes Plus quality tracks. A move that many claim to be ‘a license to steal music, iTunes Match means that people could in theory download music from anywhere at any quality and receive shiny new high-quality versions from Apple.

“If you want all the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve ripped from CDs or purchased somewhere other than iTunes. For just $24.99 a year.2

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 18 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. Which is much faster than starting from scratch. And all the music iTunes matches plays back at 256-Kbps iTunes Plus quality — even if your original copy was of lower quality.”

Another stat to come out of the report is perhaps less surprising.

Abramsky claims that 76% of those surveyed planned to take advantage of Apple’s free iCloud services, which includes the ability to wirelessly back up data on iPhones, iPads and iPod touches to Apple’s servers for retrieval later.

Want more numbers? How about 70% of people asked saying the intend to use iMessage? We suggest that number will be significantly higher, considering many will end up sending iMessages instead of SMS messages without even realising!

“RBC’s data appears to come from a subset of approximately 450 iPhone users within a larger survey containing nearly 1,500 respondents.”

What about you? Do you intend to pony up the $24.99 for iTunes Match? What about iCloud’s free services, or indeed iMessage? Which will you be turning to when iOS 5 ships later this year?

Let us know in the comments, folks!

  • Ryan


    • yarggh

      Good Job!

  • Risk?

    Could iTunes match be the source of data for a massive set of RIAA lawsuits? I’m not causing Apple of this motivation, but If the device is going to send up all the tags of eberyone’s music, all those comment tags that say things like “Ripped by (insert pirate’s name here)” might come along. Might the RIAA then subpoena these records to ind people with more than a hundred such songs and pull the same trick The Hurt Locker producers are? Of course, I have no such files but for te rest of you…

  • Time will tell, 30% seems high to me. especially when I have doubts it will run smooth the first few weeks. I say 10% the first month.

  • iphone cydia

    could itunes match benefits cydia app also?

  • Mick

    Is it me or is there 16% missing from them projections lol

  • Tyler

    I’m definitely going to use iTunes Match as well as pretty much all of the iCloud services. Seems like a good setup, but of course only time will tell.

  • DomPerignon

    I’m definitely NOT going to pay for iTunes Match. I couldn’t care less about it.

  • Stupid-iCloud

    I would never use iCloud, because I am not interested in giving apple all my data, such as music, apps, my backups, and God knows what more. I know they are already taking some of this, but with iCloud they are taking everything.
    I personally still prefer managing my own devices with itunes and cable, just saying.
    Keep in mind, not everything new and cutting edge is awesome