SugarSugar.com “Where romance meets finance” has just announced that they have an iOS application set for a June launch date. Typically, a dating site launching its own application wouldn’t necessarily make headlines, but this isn’t your typical dating site.
If you haven’t guessed by now, SugarSugar is more of an escort service rather than folks actually trying to find true love. The description states that the website is for “generous men looking to spoil, and dynamic women looking for financial support…”
That being said, it’s very interesting to hear that Apple might have actually approved this application. SugarSugar describes it as a new location-based app that:
“is designed to provide Sugar Daddies and Sugar Babies with a quick, effective and discreet way to locate one another as they go about their every-day lives.”
The company states that the application will be available for download June 1st through SugarSugar.com as well as iTunes. It will also be available on Android and BlackBerry devices. It will use GPS technology to identify those seeking “mutually beneficial” arrangements within the user’s home area.
I generally live by the “to each their own” code, which basically means do whatever makes you happy. However, something about Apple’s less-than-consistent app approval process makes me laugh. Why allow this application and turn away so many others?
What do you think, should Apple allow the SugarSugar app?