The white iPhone 4 is all the rage right now, and rightfully so. Its numerous delays are the type of things that legends are made of.

Now that the white iPhone will be here tomorrow, Apple CEO Steve Jobs and SVP Phil Schiller have opened up about the challenges Apple faced while trying to bring the white iPhone 4 to market.

Apple has created a two-toned version of the iPhone before — see the iPhone 3G and iPhone 3GS — but little did they know that they were venturing into new territory with an all white iPhone 4…

“It was challenging,” Apple senior vice president Phil Schiller said during a joint interview with CEO Steve Jobs on Wednesday. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it – how it holds up over time… but also in how it all works with the sensors.”

Schiller was under the impression that Apple had a handle on the issues when the iPhone 4 initially debuted, but of course that wasn’t the case.

“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t.”

Despite the delays, Apple feels that the experience is one that has benefited the company’s research and development process. As you are well aware of, the white iPad 2 launched alongside its black counterpart from the very beginning; a testament to the lessons learned.

If anything, it’s refreshing to see a company that refuses to release substandard products, even if the opportunity to line their pockets is there.

What do you think? Do you think Apple made the right decision by waiting so long to release the white iPhone 4, or should they have just scrapped it altogether?

[All Things D via MacRumors]

  • Young Money

    They did the right thing but it never should’ve taken an additional 10 months

    • Jon Garrett

      and why do you think there will be no iphone 5 this summer? because they held onto the white iphone to inflate sales AND because an iphone 5 release this summer would be DOA against current Android phones.

      I cant believe most people haven’t figured out apple’s strategy by now.

  • John

    Extend iPhone 4 sale until the next version lol ?

    • Jon Garrett

      thats exactly what they’re doing. this was planned from the get-go. iphone sales are lagging behind Android so Jobs & Co. crafted a plan to inflate sales of the iphone. brilliant but Im not fooled.

  • Darrin

    iPhone isn’t lagging behind android. People confuse operating system market share with the phone market share. iPhone is the top selling cellphone period. Android runs the operating system market because it’s on 200 different phones. It has saturated the market. iOS lags behind android for that reason. But the iPhone runs it’s market. And in defense of iOS. If u were to branch to multiple devices as many due with android, and include iPods and iPads. The iOS is leading the market even over android and it’s 200 or so different model of phones. Just food for thought.

    • Jon Garrett

      “if” is a big word. iOS is stale and boring. the iphone 4 is a beautiful piece of hardware. I wish I could run Android on my iphone and never have to deal with iOS ever again. Im tired of the endless firmware “updates” and waiting for a jailbreak so I can make my phone work the way I want it to and not the way jobs wants it to.

      As for operating system market share., well….iphone is lagging behind Android. yes, iphone is probably the most popular phone but for how long? as a company, Apple lacks long term vision (see how Microsoft has 90% of the market) Apple is popular but what do they really offer? Android is new and growing and offers things that will NEVER ever be offered by apple.

      people want to use their devices they way they want to use them, not they way some old guy wants them to use them.

      I love my iphone 4 but I hate apple as a company and Im not one whose going to give them and endless flow of money.

      • Alec

        You know you dont have to update, right? Im tired of hearing people complain because their phones are getting better. If you dont want to update, then dont!

      • alf15

        100% agree with you mate

      • alf15

        100% agree with Jon Garrett i mean

  • Ray


  • Jose

    I currently and have for some time been using both android and iPhone. The only reason I stick with the stupid android galaxy S is cause it was a present and had a plan with it paid. So pretty stupid to not use it even though it sucks. For 1 android phones can’t be upgraded… Maybe 1 version upgrade max. I can’t believe people are complaining that iOS constantly upgrades their iOS an allows you to upgrade all the time. Android actually has a lot of version upgrades too… Only difference is you can upgrade it unless you buy a new phone. Also only of there are so many dumb things with the android. I can’t understand why android lovers love the laggy scrolling. Or how there is like no good gps apps for android.

  • only real question here is… who the eff cares…

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