Cisco has announced that it is discontinuing production of the Flip video cameras. The Flip brand was the king of portable HD video in its prime, but the doors are now closing on the the line of handheld camcorders.

Cisco is a company that’s main focus is enterprise and networking, so it was always odd that they produced such a consumer-based product as the Flip. It appears that Cisco will be re-focusing its attention back to the enterprise field, and abandoning the now unprofitable Flip series.

Smartphones, namely being the iPhone, now have built-in HD video recording. It seems obvious that the Flip just couldn’t keep up with its competition…

Pocket-lint reports,

“Stopping the business rather than selling it was the best course of action,” Cisco’s global head of public relations exclusively told Pocket-lint on Tuesday, in response to our query on why the sudden decision.

In the dramatic move, the company will cease all production of Flip Video products globally, but has said that it will support the company’s FlipShare service for existing customers, while it formulates a “transition plan.”

“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

The Flip cameras were great because they were an easy and cheap way to shoot HD video on the go. Now that the iPhone 4 and other smartphones can shoot at an upwards of 720p, the Flip brand has lost its niche.

Even though Flip has obviously fallen behind, it’s surprising to see such a recognized brand totally close down shop, especially after only a couple years of being on the market.

When you have a HD video recorder in your pocket already, why would you need a stand-alone device just for video capturing? Besides the obvious professional needs for video recording equipment, the iPhone seems to fill the requirement for 90% of consumers that want the ability to capture HD video every now and then.

What do you say? Are you sad to see the Flip brand come to an end? Do you think that there’s any future in handheld camcorders?

[via T3KD]

  • Doug

    I actually received a flip video ultra HD for Christmas. Then on new years eve I bought the iPhone 4.

    I realized that for a stand alone video camera the flip didn’t do that much and didn’t offer much more then what my phone did plus it’s not something you always want to have w you. Thanks to Costco’s 90 day return policy on electronics I ultimately got the money back for the flip. I guess Cisco is feeling the same way I was.

    It just doesn’t make sense to have a dedicated point and click camcorder when every phone and regular digital camera already does that. And if you are a very avid cameraman or hobbyist you’ll probably spring for a camcorder w more options

  • John

    The iPhone Killed the Flip Video Camera? Seriously?

    You would write anything with the slightest relation to the iPhone. Even exploited a woman’s death, for what? A new post?

    Now that’s quantity over quality. If there aren’t enough news about the iPhone to post new stuff, that’s alright! You won’t lose readers! Don’t just write articles just for the sake of posting.

    • slightly_broken

      what i find even more intriguing is the fact that you care.. imagine that, an iPhone driven site/blog posting about iPhone news, or anything related. i swear, some people…

    • XepptizZ

      You could also not read the article…

      • John

        I didn’t, just the title.

    • Yep

      The website IS called “iphonedownloadblog”

    • Luis

      i thought the same thing, i read the whole article expecting at least one light reference to the apple industry, not to talk they didnt even say smarphones in the report. im a blog/apple/iphone fan and all but, really? the iphone? in that case android is doing better since it have more market-share

  • Photo tech

    I work in a photo center and these Flips are selling well. Maybe just in my location. I’m sure people will complain like crazy when they find out we don’t carry them anymore. I might just buy a bunch cause they’ll be worth something on eBay.

  • Irha

    To be accurate, cisco didn’t produce them, but bought the brand, just like they did the linksys and a few other consumer brands. The Flip brand popularity never made any sense for me, they weren’t even the best in the category, though they were probably the first. I don’t think anyone will miss seeing their bulky cameras with scant feature set.

  • bc

    I got a Flip UltraHD a year and a half ago and an iPhone 4 last summer. While I’m impressed with the iPhone 4 camera, the image quality and audio quality are not quite as good as the Flip. So I’ll still be using it for a while.

  • iDB = stupid piece of shit

    That didnt have anything to do with the iphone you dumb piece of shit