White iPhone 4 rumors are a dime a dozen these days. But because of the device’s mysterious non-existence, we all still seem to pay attention. At any rate, if you tried to visit the online Apple Store late last night, chances are you saw the above message.

It’s been back up and operating for a while now, but why did Apple take their store offline? Typically this is just a sign of site maintenance, and sometimes it can mean that Apple is preparing to launch a new product. A Mac news website is claiming that this time, Apple took the store offline to remove white iPhone 4 SKUs…

9to5Mac reported last night that one of their Apple Retail contacts went into Apple’s inventory system to investigate, after noticing the Apple Store was down. The only change he could find though, was the removal of the white iPhone 4 SKU. This falls in line with reports earlier in the week, that Apple was removing the white version of the iPhone 4 from websites across the globe.

We were expecting to see a white iPhone as early as this month. We’ve seen white iPhone icons in iTunes resource files and it was even confirmed by Apple’s co-founder Steve Wozniak. I’ll believe it when I see it. When it first launched, I actually held out on purchasing an iPhone 4 for weeks in hopes that a white version would quickly turn up.

Thank goodness I finally caved in. Because almost a year after the original 4th generation iPhone hit the streets, the white iPhone 4 has yet to see the light of day.Will we ever see this fabled smartphone?

I don’t know what to think at this point. It would be interesting to have a roundtable discussion with Steve Jobs and Tim Cook in about 10 years. Amongst many other questions I’d ask them, “On a scale of 1-10, how mad was Steve Jobs over the white iPhone 4 fiasco?”

What do you think, will we ever see a white iPhone 4?

  • MALdito


  • Radu

    I don’t get why people can’t just stick to the black iPhone, I think it’s way cooler anyway 🙂

    • Bob

      And me!

      The i5 will come out only in black along with a White i4


  • iKing

    I don’t think anyone cares anymore lol

  • Burge

    It just might be worth having one and not using it just put it away .In years to come it might be worth quite abit considering all the hype about this iPhone …that’s if one ever comes out…

  • jason

    Who cares for blk or wht i4 while i5 is @ corner

  • Rumors are passed along to invoke conversation, speculation. what if this is a plan to increase demand for the white iPhone 4? This would help maintain strong iPhone 4 sales through the summer, needed due to a delayed iPhone 5 launch.

  • Jj

    I just turned mine white. No point in waiting

    • Manuel

      I have an iCarbon skin in white, allowing me not to void my warranties and it makes people die from envy when I’m on the bus or train.

      It cost 30 and I love it. Its better then having all white in my opinion

  • Mike

    I think this means we will definitely be seeing the iPhone 5 this summer! If the white iPhone 4 was released, a summer release of the iPhone 5 just wouldn’t make sense!

  • Torres

    Apple r releasing cheaper model 8gb White Iphone and black iphone 4 and both white and black phone 5 16b,32gb

  • I don’t quite understand why the white iPhone 4 is such a big deal (unless there is upgraded hardwere/software) cause…it’s just a color…

  • Does anyone care to disagree with the fact that you can’t remove the white iPhone 4 because the white iPhone 4 never existed?

    The white iPhone 4 never existed and according to “Steve Jobs”, because “Apple makes such amazing products and we get the press whipped up so well, we can announce a product that we have absolutely no intention to ever make”

    You can check Steve’s interview on why there never really was a white iPhone 4: goo.gl/HWvZF