Apple has released a new app that displays popular iAd campaigns. iAd Gallery showcases the best iAds in all of their interactive goodness.

Most people try to avoid advertisements as much as possible, but Apple feels as though we need a stand-alone app for only viewing ads. Yep. And it’s not even April Fool’s.


“Great ads. On-demand. In your pocket.

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.”


  • Updated regularly to include a selection of the latest ads running on the iAd Network
  • Explore by spinning the wheel of iAd banners, or search by advertiser, category or ad feature
  • Learn about the featured ads, including the advertising agencies behind them
  • Easily access your favorite ads anytime by placing them in your Loved section
  • Tap into the More section to find additional details about the iAd Network

We’re not sure why Apple would create an app just for viewing their own ad network, but we’re guessing it has something to do with the company’s erroneously sized ego. You can almost imagine the next commercial: “Who needs actual content when you have iAds?”

At least Apple isn’t making you pay to view their ads. iAd Gallery is available for free in the App Store.

What do you think about this app? Is it pointless? Or is there an unseen market for voluntarily viewing advertisements?

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  • Jlowry

    I wonder if they get money everytime they are viewed. 100% to apple 🙂

  • Radu

    rofl so ridiculous

  • Anonymous

    They should give iTunes credit to those who view these.

  • Aaronieru

    I would get this app if we at least got iTunes/App Store credit for using it…

  • IndiePhoenix

    Well it’s an app that contains not only Apple ads and we all all like to see some witty ads sometimes… If it has Guinness or Hamlet ads then I whole heartedly welcome it! 🙂

  • IndiePhoenix

    But you’ve got to have installed at least iOS 4.2.6… 😐

  • XepptizZ

    Hmmm voluntarily waste my time to watch stuff i don’t plan on buying. Enticing.

    • Tilt

      Not even the mcrib?

  • MrA

    Alex did you come up with the title, “Apple Releases iAds Gallery App, Because Everyone Wants to Voluntarily Look at Ads”

    If so, bravo. I seriously laughed out loud.

    • I did! Thank you 🙂

  • “Most people try to avoid advertisements as much as possible, but Apple feels as though we need a stand-alone app for only viewing ads. ” Come on, for some reason apple fanboys love watching the adds, and I would go as far as betting some will pay for seeing them.

    I dont understand the doubt. Of course people are willing to see ads from apple! Considering how much hype there is everytime a new apple commercial airs and how much press they get, in the blogs, etc, this is a rather late move by apple.

    People act so hypocritical sometimes, they complain about ads but if they come from apple, suddendly theres all this senseless buzz around them.

  • DomPerignon

    This is the reason why they forced Toyota/Scion to take out their ad out of Cydia.

    • WTFX

      Did they actually do that? That sucks!

    • WTFX

      And btw how could they force anything out of Cydia? Should be none of their business.

      • Binary-Stalker

        They threatened Scion about it, and to remove it if they wanted to keep their ‘relationship’.

  • Ashblade

    Maybe they are doing it to demonstrate the various ways people are developing iAds for companies who might want to develop their own? Dunno, but it’s really the only thing I can think of. /shrug