I have to admit, I was quite upset when Apple bought Lala.com, bringing an abrupt end to what was an awesome music streaming service. But the prospect of Apple introducing their own streaming service using Lala’s technology quickly put my pain at ease.

At least that’s been the ongoing rumor since the Lala deal went down back in December of 2009. Ever since, the rumors have swirled regarding Apple’s next move, climaxing with the purchase of a gargantuan 500,000 square foot server farm capable of handling all of that extra bandwidth.

Will Apple finally introduce a streaming service similar to Lala, or are they headed in a different direction?

A recent article featured in the Financial Times sheds some much-needed light on the situation.

In an effort not to undermine the record-breaking sales of iTunes, Apple has declined to go forward with a music streaming service in the traditional sense.

Instead, the company behind the wildly successful iTunes plans to make it possible for iTunes users to backup their music collection to the cloud and access their own collections from any Apple device using a revamped MobileMe.

That’s a pretty disappointing revelation if you ask me. Sure, accessing the music you own is a decent consolation prize, but it would have been nice to have an Apple backed full-fledged music streaming service.

It’ll be interesting to see how Apple goes about its plans. Just how will they implement the ability to stream one’s own collection?

Surely they won’t require users to upload every single song they own. Perhaps there’s some sort of music identification service, or even worse; maybe Apple will only let you stream music you purchased from iTunes. Yikes.

What do you think it’ll be like?

  • Kevin

    If Apple only allows streaming of purchased music, I doubt the rumored cloud-based iPhone Nano will be successful. They’ll probably just give like 2GB of free MobileMe storage and charge a yearly fee for more storage.

  • Andy

    That’s such a coincidence, I was just looking all last night on services like that. I have so far settled on AudioGalaxy and AirVideo, I really like them, uploading was very quick and easy, but I would really like it if it was iPod Native.

  • Jasper

    I dont think apple will do that, I personally think that apple will give 8, 16, 32 or even 64 gygabite whan you buy it. I also think you will have choice out of different sizes. Then you dont have to connect youre iphone to youre computer to sync, just let itunes upload or recognize youre songs and that’s it

  • i think apple will not do that

  • Joeyjojo

    So let’s picture this, your driving in your car, have an fm transmitter. Want to listen to your music while on a long drive! ( that’s me while working) calls drop because your driving between cell towers so I’m assuming a 3G signal will do the same! I’d prefer to have all my music on my phone instantly available to me, I wouldn’t like to think apple would make it a music over the air as it would be constantly buffeting music for me. strange move for now, I would wait until mobile signal becomes more reliable, where it does not loose signal.