Last week, Verizon started taking pre-orders for the iPhone 4 and issued a press release later on, highlighting how this pre-order day was the best day ever in terms of sales for Verizon. Because the press release didn’t mention any number of units sold, I called BS on it and speculated that sales were probably much smaller than expected.

Today is the big day for Verizon. It’s the first day where anyone and everyone can walk in a store (Apple, Verizon, Walmart, etc) and go home with a brand new Verizon iPhone. So I decided to jump in my car and go to the Apple Store and Verizon Store near me to see how they were doing. I expected 10 people or less at each store, but it seems I was too optimistic…

This first image is from my local Apple Store and was taken at about 7.50 am. As you can tell, there isn’t much activity in there. As a matter of fact, there was 0 activity in there. Not one customer.

This is my local Verizon Store, at about 7.55 am. There was much more customers in this store than at Apple’s. Actually, I counted 3 customers in there who were only here for the iPhone. I tried to get in to have a little chat with the 15+ bored Verizon employees standing in there, but they wouldn’t let me in because I wasn’t here to buy an iPhone 4. Ok!

The funny part is that, as you can see, they blocked parking spaces in order to form a line. No need to say they didn’t have to do that.

While Verizon can easily hide the truth about sales amount in a press release, it’s going to be tough to pretend their stores were packed today. The iPhone 4 is an eight-month old product. It doesn’t take a marketing expert to figure out it’s not going to generate as much infatuation as the iPhone can get on launch day.

We’ll see what Verizon has to say about it as I’m sure they’ll come up with some well crafted press release touting the “incredible enthusiasm” the iPhone 4 generated for them.

For what it’s worth, these were only two stores in my city and are definitely not representative of the general sales trend. But I do remember AT&T and Apple Stores being packed for days when the iPhone 4 came out 8 months ago, which gives us a starting point of comparison.

  • James

    So your basing this entire post and story on the fact 2 of your local stores were not busy?

    • dadfnaslfifashdfa

      pretty much. i really think iDB is trying to pursuade ppl to not buy verizon iphone

      • No, we don’t care if you go with Verizon, AT&T, or if you unlock for T-Mobile. This post was just to debunk the BS that Verizon is trying to make us believe.

        I’m sure there are Apple and Verizon stores where people are lining up right now, but this is definitely not the success that Verizon expected, which is what I’m trying to prove here.

      • KiraXD

        “For what it’s worth, these were only two stores in my city and are definitely not representative of the general sales trend.”

        do you people even read?

      • Polemicist

        Quote: KiraXD says: February 10, 2011 at 9:50 am
        “do you people even read?”

        I LOL’d…

    • Jman

      People, when AT&T released the iPhone 4 last summer, every apple, bestbuy, AT&T store was packed with lines.

  • Doug

    Hahahaha. I can remember being in a mall when the first iPhone came out and people were blocking other store fronts and it was ridiculous. I got my first one last month and love it

  • icyhotonmynuts

    Well, that was incredibly underwhelming.

  • Anthony

    Verizon has thousands of stores. The fact that you would even try to say that because two stores near you weren’t busy, that this is an accurate reflection of sales figures is pretty damn stupid LOL…I mean, really!

    And I’m not even a Verizon customer! LOL

    • Agreed, but the fact that AT&T and Apple stores were packed for 3 days when the iPhone 4 came out gives us a good point of comparison. Doesn’t it?

      • Eye Fone

        Not really. That was 8 months ago.

    • b

      it has been reported all across the country a video of the Apple store in the mall of america and the stores by me in Colorado EMPTY . People don’t want a CDMA iPhone

  • manuel

    I think it sold but not as much as they want you to think, because why get the 4 when you can get the 5? I got the 4 with Verizon because I could careless about the 4 or 5 or 9. I just wanted my iPhone back since AT&T couldn’t handle keeping a call connected for 2 seconds and data moving pass

    • b

      you must not have been with AT&T for awhile service is amazing now

  • I didn’t excpect to that! The pre-order of iPhone 4 doesn’t meet the sucess of others!Bad for Apple…

  • AnotherBrian

    In no way is it going to be as big as the AT&T launch, Mac heads switched to AT&T just to get the iPhone. In time I’m sure it will even out (AT&T and Verizon), I’m happy with AT&T at the moment. I always have good connections in my area, I bet New York and San Francisco had a few lines for the Verizon iPhone though.

  • loveTheIphone

    Good data point. That 2nd picture with the deserted barricades is just too funny.

  • babeh

    sebastien, the cdma iphone was injected or ruim? And it is locked to verizon?
    It not so busy as gsm, because the international buyer wont buy it just like at&t version, as not so many cdma operator on the world. Basically it will be not an international friendly phone.

    • It’s injected and locked to Verizon.

      • babeh

        That’s why nobody buy it. it’s locked, and injected [not very practicable changing operator provider as gsm does]. the GSM unlock now is a long wait, and the CDMA presumably will be longer.

  • Jerry

    Sebastian your hilarious lol. This is why I love this blog. The deserted barricades picture is epic! Rofl and thanks for taking the time out of your morning for these pictures haha

  • Erik

    Yeah, I have to think you are right Sebastien. This is pretty good proof in my opinion that they aren’t selling nearly as many as att did on launch day. I hate when companies feed us BS. I’m glad you took the time to go to the stores for us to show us the lack of lines.

  • Jason Masters

    Yeah the Verizon hype is now gone it’s a slow roar….

  • Retroman

    Wait, did they not release the official numbers for pre orders the other day. I think it was over 500,000. I might be wrong but I thought engadget or gizmodo had they numbers. By the way, anyone hate the new Gizmodo format as much as me?

    • No, what were released the other day were “estimated sales number” by analysts. That doesn’t mean anything at all.

      Yes, like you I really dislike the new Gizmodo layout.

      • Retroman

        Ahh, i see. It’s kind of weird to see all the news about the Verizon iPhone. Here in Ireland the iPhone is available on most carriers as it is in most of Europe.

    • Tom

      I hated the new Gizmodo format!!!!! I thought I was the only one!!!!

    • b

      more like 250,000

  • msxy

    lolllll sebastien i am in africa think about those countries we can’t get iphone verizon because there are no sims place to put so know there is lot of country who can’t and i don’t think that verizon have been selling more than AT&T :p

  • Remy

    I am not sure where you live, but it could be that verizon service sucks there maybe?

    I see lines in these pics… please dont say it was a verizon employee who took all those pics to make us believe they had a huge success with the iDevice:

    http://www.tuaw.com/photos/verizon-iphone-4-lines-on-launch-day/#3866767

  • Justin

    Lol the store over by me was packed. I don’t know about anywhere else

    • b

      yeah right

  • how about looking at the place that crap AT&T signal,the Verizon iPhone is selling like hot cakes because those people have been waiting for the past 4 years for this phone.

    • b

      your wrong and obviously have no clue of the improvements AT&T has made in the last year service is way better than Verizon and I had Verizon for 15 years. All I had were dropped calls on Verizon and tons of dead spots.When I switched to AT&T I was amazed how much better AT&T was

  • OP

    Down here in Florida, it was the same thing. The pictures above are almost identical.

  • Palo Alto had next to no one apparently.

    I’m by South Bend Indiana (Notre Dame). For a review, I pre ordered yesterday, walked in at about 11:00am to wait around til noon, chat, and wait in line. Yeah, no line. They even sold me the phone early. This was the case all over the Chicago area too from what I’ve seen and heard. No lines. I figured south bend would have been busy given Notre dame students. I agree with Sebastien. This isn’t as big as people and especially Verizon made it out to be. We will find out when they give us hard numbers.

  • EgoHot

    I switch from AT&T iPhone 4 to Verizon iPhone 4 today. I already noticed a difference in both signal strength (+) and data speeds (-). I mostly on WiFi so slower data isn’t really much of an issue for me. I’m just happy I can finally use my iPhone as a phone. I preserved my baseband so I’ll be able to sell my 32GB Unlocked iPhone 4 for the costs of switching. It all works out for me 🙂

    oh and I will upgrade to iPhone 5 when it comes out in the Summer. I’ve owned every iPhone that has ever been released.

    • Eric Cartman

      What an Apple Fag and TOOL

      • EgoHot4life

        Just because I fucked you in the ass, doesn’t make me a fag. It makes you my bitch.

      • EgoHot4life

        And FYI, I switched from Verizon to AT&T back in 2007 when the first iPhone launched so this switch BACK to Verizon has been a 4 year wait for me.

    • b

      Doesn’t mean Apple will release a 5 this summer on Verizon

  • Vern

    I was in the Apple store at the Pentagon City Mall where they had 35 employees to 10 customers. They were over prepared for the Verizon launch. I think.

  • Of course Verizon is gonna hype sales, report “Excellent Numbers” and do what they can to make the iPhone look blistering. The PR department would be fired for not doing so.

    I’ve been a Verizon supporter for nearly 12 years. They are a good company, for the most part. I agree with the posts above that timing of the release could have been better. Maybe Christmas time instead of February 4th would have produced better lines in the blocked off parking spots.

    I think if Verizon wanted me to have an iPhone, and I have 4 Droid phones on my account, they would have allowed me to buy one at the opening day sale price of $200 bucks, or something like that, instead of $650, the price of a new laptop computer.