It’s official. The Verizon iPhone will be initially offered with a $30 unlimited data plan. Potential Verizon iPhone customers can celebrate that they will be getting the coveted unlimited data plan that AT&T stopped providing for the iPhone last June.

Verizon’s COO, Lowell McAdam, has confirmed that there will indeed be a $30 unlimited data plan for Verizon iPhone customers when product sales start in February. This move is clearly Verizon’s attempt at attracting disgruntled AT&T iPhone customers to the Verizon Wireless platform.

It looks like Verizon is pulling out the stops to attract as many AT&T customers as they can…

However, Verizon iPhone users won’t have many options for varied data plans. Verizon is discontinuing its 150 MB data plan, which costs only $15 a month. AT&T’s two plans for the iPhone include the 200 MB plan at $15 a month, while $25 will get you 2 GB of usage.

So, it looks like customers will have to buy the $30 unlimited plan if they want an iPhone on Verizon anytime soon. (If you remember, it used to be that way on AT&T too.)

Mr. McAdam told the Wall Street Journal,

“I’m not going to shoot myself in the foot. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T. The country’s No. 2 carrier still has millions of subscribers grandfathered into unlimited plans they signed up for before AT&T switched to tiered pricing last summer.”

Verizon has also said that the network does not plan to keep offering the unlimited data plan for the iPhone. The promotion is clearly for new or converted adopters who want to jump on the Verizon iPhone bandwagon early.

The WSJ concurs,

“But you’d better act fast. Speaking later Tuesday morning, Mr. McAdam said the iPhone unlimited plan will be a temporary offer and that the carrier will follow AT&T’s move to tiered pricing in the not too distant future.”

Carriers have been slowly moving from “unlimited” data plans to tiered pricing for some time now. While it would be nice to see Verizon put a stake in the ground and still support unlimited data plans, it’s no surprise that they plan on engaging with their competition’s tiered pricing model.

No news has been released on how much Verizon will charge for the “Personal Hotspot” feature of the Verizon iPhone. Most likely it will cost the same as their already existing tethering plans.

Verizon’s overall sales have slowed in anticipation of the iPhone coming to their platform,

“Mr. McAdam certainly doesn’t want to miss out on any sales now. Anticipation Verizon would soon offer the iPhone held back sales over the fourth quarter, he said. Analysts seemed happy with the subscriber growth, but McAdam wasn’t. “It wasn’t what I hoped it would be,” he said.”

Does this news help inform your decision about possibly switching to the iPhone on Verizon?

If you are ever offered the option for an unlimited plan, I would recommend taking it. Tiered pricing is taking over the mobile data markets, and unlimited plans will be harder and harder to come by as time goes on.

[via The Wall Street Journal]

  • Bill

    So, if you want unlimited data, switch now and then when the new phone comes out in June, they’ll discontinue the unlimited service right before it’s available. Let the Verizon Wireless screwing of customers begin. Everyone gets screwed by Verizon Wireless sooner or later. I will never do business with them again after having a bad experience years ago, with billing errors that they would not credit me for.

  • Telejeesus

    Damm you guys pay a lot for your data :-O
    In Finland I get unlimited data 9,90€ or dual sim+USB modem 13,90€ 🙂 (then I have unlimited data on two sim cards 15Mb/5Mb)

    • Jason masters

      Yes it’s because we take it no one ever complains or boycotts or even bothers to regulate these companies!
      The American consumer overpays for every damned cell provider with hidden fees and taxes it’s all bullshit Tmobile
      has lower prices but spotty coverage and no 3G on non Tmobile phones so it’s all a

    • Steve jobz

      How does your carrier have good deals? Do people protest like the other guy said people should do?

  • james

    a lot of people are uneducated and let other people think for them. so companies just roll over people and charge what they want and they get away with it too.

  • Jason masters

    I know I lived in japan and Italy in both countries the cellphone plans were not only inexpensive but the choice of phones and carriers where plenty and their standard is all incoming calls are free. In America only one company has that plan and it’s not even one of the big 3 it’s us cellular another CDMA dying technology.

    • Wikan

      What? Seriosly, do you have companies that charge you for incoming calls? If so, i feel really sorry for Americans.

  • Beakhand

    Apple updating store well be back soon what’s going on

  • Jens Jens

    In Denmark we have 20 Carriers. With Telmore you get unlimited sms/mms, 10 Hours free talk, unlimited data and always unlimited talk to orher telmore users. Price 37$ per moun

    • Mathias Wiklund

      Nice deal, i pay 45€ in Sweden for 3000 minutes 3000 sms/mms and unlimited data. Oh, and Spotify Premium for free on top of that.

  • Nelson

    God, I hate Verizon and AT&T now that these other comments revealed prices of outside carriers. 37 bucks a month.. Wowww that’s cheaper than metro PCS

  • Telejeesus

    In Finland we have even cheaper prices 😉

  • Quibbleton

    Straight talk in the US is still the cheapest unlimited talk, data, and texting plan about. Only $45 a month on prepaid, no contract – it’s cheap, and you can choose from two different types of network (it’s worth it in the US to think seriously about being CDMA covered), but granted the choices of phones is slightly tragic. The latest technology they host is at least a year old…alas it still works.

  • Daniel

    Ok well what is the conversion rate from the American Dollar to 45 euros in Sweden, and the American Dollar to the 37$ in Denmark? It might just even out from country to country. Either way Capitalism sucks and the only way to fix it is if every American starts to care about it.