By now you’ve likely heard lots of chatter about Near Field Communication, as it’s being touted as the next big breakthrough in mobile payment methods.

Basically NFC allows mobile device owners to use their phones to make purchases, eliminating the need for credit cards.

Google is already highly interested in the technology as evident by its inclusion in the Nexus S by Samsung. Now reports are surfacing that NFC will be included in the iPhone 5 as well…

Just what are the benefits to Apple, and more importantly, what will the benefits be to end users?

Well, for Apple, the plus sides are obvious; the main point being that it won’t have to eat as many credit card fees associated with transactions occurring on iTunes, the Apple Store, etc.

Pushing these cheaper methods of payments benefits most retailers, not just Apple. A second, even more lucrative possibility for Apple is strategically placed iAds at higher premium rates.

NFC is a technology that can beam and receive information within 4 inches of its destination, so strategically placed ads could come into play depending on where a customer is shopping, or what they decide to purchase.

Apple could understandably ask for a higher fee for such ads since the possibility of a quick turnaround is higher than if the customer was sitting at home mulling over a purchase.

For the end users, the benefits are there too; quicker, more diverse payment options and less stuff to carry around.

Proponents of NFC face an uphill battle as they try to get retailers and hardware manufacturers to adopt the technology. With Apple behind it, the adoption rate could increase dramatically.

Stay tuned for more information concerning the iPhone 5 and NFC.

What do you think about the possibility of a virtual wallet?

[Bloomberg]

  • Jason masters

    Just one more way that big brother can track us……

    • Tony

      Big brother can already track you in every way

      • Bart

        There is a difference between can track and will track. Over 300 Million people just in the
        US. Are there enough people and enough time to track everyone? I’m not in favor of being tracked but let’s get real. Don’t attract attention and there is no reason to be tracked.

  • Tony

    I like the idea a lot. The only concerns I have is security. What if you lose your phone?

    • Night

      I do not think this will be a problem unless in the payment program you have the “remember my password” activated

  • Seb

    This technology has only been around for almost 10 years in Japan, and a few years in Europe. It’s about time North America is finally entering the 21st century.

  • Thomas G

    You know, this is interesting tech and all, but it’s really nothing new. A typical short-range radio transmitter that sends your CC info to a receiver.

    The Kinect just came out, everyone knows how awesome it is.
    How about facial recognition tech within the iPhone? Forget the passcode, give it your facecode.

    This is something I’d be MUCH more excited about. It was also be the perfect security checkpoint for using this NFC tech.

  • ropelli

    Security is the problem. Just think how easy it would be to “pick pocket” people on the streets with a certain type of NFC device.

    • Jason masters

      They already can there’s an app for that and maybe it’s paranoia but yes I know the government can track us but what happens if criminals get high tech and stalk us through NFC?

      • Night

        Given that the N from NFC is Near, the would be able to track us as long as they stay 4 inches away, and I do not understand all this paranoia, if someone wants to track you it could already be done with the GPS which is a far better tool for that.

  • Jason masters

    Um yeah but with NFC you wouldn’t have to do any work just get close to the person and you can steal their info from their phone contacts,pictures,notes anything confidential I mean that is a reality that’s very possible don’t you agree?

  • q-driver

    don’t lose your phone …

  • The new Samsung Galaxy 11 will be released early next month with an NFc chip installed. Later this year we will see a scramble by marketing organisation to get into Proximity Marketing with Smart Posters