iAdOne of the big features of iOS 4 is iAd, a new advertising platform created by Apple, supposedly so developers can make more money and keep their app prices on the cheap.

Like anyone who enters the ad business, Apple had to update their privacy policy, which you agreed to by installing iOS 4.

Gizmodo were the first this morning to bring light on this part of Apple’s privacy policy:

To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.

Unfortunately there is no way to opt out of this tracking. No matter what, Apple will still track what you do and where you. Yes, that sucks!

However, you can opt out of Apple’s targeted ads by navigating to https://oo.apple.com/ from your iOS device and voila. I guess Apple could have made this more obvious.

  • appletiser

    after numerous attrmpts i can’t opt out. get error that device isn’t running iOS4 but i am: v4.0 (8A293) on 3GS.

  • Burge

    Type the web address in safari works first time

  • Kevin

    Agreed, you HAVE to type the address in or it doesn’t work.

  • Worked like a charm! Thanks, Sebastian!

  • Opps, Sebastien…

  • Alejandro Arevalo

    Hello!! Can i “opt in” after doing this? Thanks!!

  • appletiser

    thanks for the info, worked perfectly 🙂

  • KP

    clicking that link didn’t work; saying I’m not on iOS4 but pasting the link in Safari work 🙂 Thanks!

  • You can’t follow the link if through a third-party application (it’ll give you that, you must be running iOS4 in order to opt-out message). Whatever you do just enter the URL in the address bar for any browser on iOS4. Preferably safari to eradicate dilemmas.