at&t logoAT&T just issued a statement about yesterday’s iPhone 4 pre-orders. According to AT&T, “iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.”

In the same time, AT&T’s website got more than 13 million visits, which is 3 times higher than their previous record. Not surprising their system crashed!

AT&T didn’t deem it necessary to update us on their latest security breach though.

The company stopped receiving pre-orders as they are running out of inventory. They are waiting for Apple to allocate them more units to resume pre-orders.

And here is Apple’s statement:

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

  • thefallen

    yeah… it was a nightmare to be a rep in frontline…

    • @TheFallen You’re an AT&T rep? Tell us about your experience please.

  • youknowwho

    hahah…i think i know who you r….hehehhe…it was hell indeed…

  • Old Gold

    It took me over 12 hours of trying to finally get one from the Apple website. I anxiously stayed up until 4:00 am to get a jump start…………. only to be thwarted by delays.

  • thefallen


    Yes sir.. im a rep for at&t in downtown Manhattan… we opened the store around 9:00am… everything ran smooth for maybe 15 mins… system crashed… people we’re really getting upset, we tried to control in-store traffic… my manager was on a conference call all morning. Apparently they we’re trying to figure out a way to get through with the whole thing. I personally didn’t take any manual orders cuz that just a pain in the ass, and as a rep, I have to hit a quota per day and manual transactions won’t count for that day’s numbers… System was back, with some glitches, after 2hrs more or less… I personally make sure to make customer feel comfortable regardless of the situation by explaining them why this sort of thing happens. Usually is congestion in the Admin tools… thousands of transactions going on simultaneously around NY, Northeast Market, Nationwide. Disappointing, but not unexpected. It’s frustrating for us reps as well because customers think it’s OUR fault and WE have to fix it. Outside AT&T, I’m a consumer as well, and I constantly try to understand BOTH points of view (Seller/Customer), but New yorkers can be a real pain in the a$$ hehe.

  • thefallen

    Sorry for any typos… My primary language ain’t English hehe

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