bing iphoneThis is some seriously big news. TechCrunch reported yesterday that according to their sources, Bing might replace Google as the default search engine in the upcoming iPhone OS 4.

To most people, this news won’t mean much and some of you might even think it’s not a big deal. But it is. It is a huge deal because it’s just one more fight between Apple and Google in the great battle to take over the mobile market.

Back in December I wrote an article (one of the first on the topic, mind you) titled “Apple Vs Google: the war is on” in which I was kinda predicting that things were going to turn bad between the 2 giants. Then a bit later, rumors started going around that Apple and Microsoft might actually join forces to fight the oh-so-evil Google.

Today it seems that these rumors are resurfacing, and as anti-Google advocate, I’m hoping these rumors come true.

Google is rumored to be paying $100M/year to Apple for being the default search engine. My guess is that Microsoft offered at least the same amount. At any rates, I don’t think Apple is in it for the money here ; after all, $100M is peanuts for Apple.

They’re just realizing that the iPhone is powered by too many Google services (maps, YouTube, search), and if they want to fight Google on the mobile market, they have to fight them everywhere, which means getting rid of as many Google services.

While a Microsoft/Apple partnership would have sounded completely crazy a few years ago, it seems to make more and more sense today. Microsoft is not going to win the mobile battle (heck, they’re already losing it) and they know it. They also know they have to partner with someone strong in the mobile market if they want to be relevant in search. Good move from Microsoft if indeed this rumor is true.

In the meanwhile, Apple surpasses Microsoft as the largest tech company in the world. It’s crazy to see how quickly things can move.

What do you think?

  • Juan

    If it’s the default and there are other choices (such as now, it’s Google and Yahoo), I won’t care. If it’s the only choice, then I’ll have a problem. I can’t change default settings as I usually do.

    I’m not too concerned with the petty fight Apple and Google are having. But I am surprised Apple and M$ are about to join themselves at the hip (considering their history together).

  • Juan

    Ooops. I meant “I *can* changes default settings as I usually do”…

  • Pete

    yes, that’s the way, squeeze google balls…

    way to go….

  • Bill

    Jailbreaking usually solves anything. Besides, isn’t there “an app for that” if you prefer Google?

  • I have no problem with google, I just hate their mobile OS. I am now stuck in a 2 year contract with Verizon with this crappy Moto Droid…I still have my iPhone thank god but I purchased the droid for business…shoulda just got another line added and had my calls forwarded.

  • Lyn

    I used Microsoft products for 17 years. When Vista came out, I retired my Windows three computers and switched to Apple products for many reasons besides Vista. Vista was just the tipping point. With trends that I’m seeing at Apple, iPad closed, iPhone closed and talk of the MAC becoming closed, I’m giving serious consideration to retiring my Apple products and switching to open Google, and open Android. Choice will always win out over closed systems. Steve Jobs is right about Flash but the Flash war has really left me with bad feelings. Apple is tipping from good business practices to vindictive business practices. I like Apple and I hope that Apple doesn’t reach my tipping point.

    I own, a MacBook, two MacMini’s, an iPad, and an iPhone.

  • Pete Bondi

    Well said Lyn!
    Well said!

  • Fer

    I had an iPhone before I bought my Nexus one, and I think Nexus is Better than the iPhone especially after the new firmware update (2.2 or FROYO). Nexus is faster and I can do the same things and more. Android market is growing fast and I have been able to find all the apps I used to have on the iPhone.
    We all should be happy with this war between apple and Google because at the end we are the ones the win more. May be apple can give us a super iPhone ( because we have to admit that there are no many changes between an iPhone and the next).
    I think Google has learned from Apple and in little time has achieve more things with its phones and firmware than apple in all this years with the iPhone)
    Don’t take me wrong, I like the iPhone too, but I like my nexus better.
    And a last thing I do not appreciate Apple for having the iphone exclusively with at&t.

  • Apple I device lover

    Apple prods are great but come on goggle is the best search engine for the iPhone good job there’s jailbreaking no 1 can make a better phone then apple why can’t they let people decide what they want on the I devices looking forward to iPhone os 4.0 won’t be getting 4 gen iPhone as if all the pics are true ian sticking with my 3g

  • I don’t care.

  • Strongfist

    First off let me say that i am an Android use but, if i can. allow me to speak for iphone users.

    I dont think that Apple should use anything less than the best although it may not be great for the company, the company needs to understand that they need to keep people happy and what better way then to always use the best?

    I mean i know Google and Mac are at war but if google is paying Mac to be their search engine and the mass want google as their search engine then it should be so. Thats the problem when something is not open source. You have to comprise with what THEY want and i hate that

    Personally if you like being controlled then fine but if youve been thinking about given Android a try you should check out what they have accomplished lately here:

    and then check out Android’s latest update here :

    I mean just give it a try. Walk into a store and play with the phone….it cant hurt iphone users =/

  • bing idiot