will do what apple says

By the looks of all of Apple’s announcements last week, it seems they will literally control all forms of technology in 10-15 years. iAd replaces Google Adsense and HTML5 replaces and ruins Adobe.

It’s a pretty bold statement but let’s take a deeper look. You might compare Apple’s actions to the likes of Google. Google’s motto over the past few years has been “if you can’t beat’em, buy’em”. Google is perhaps best known for its business acquiring capabilities. Quite often there are jokes about Google taking over the world.

Google’s actions, however, are usually widely accepted by the public and encouraged. Admit it, you kind of like it when Google acquires a new company, probably because Google has a good track record of bettering acquired services and offering them free for public consumption.

When Google acquires a service, it usually means new and innovative things are coming soon. Apple, on the other hand, is not so friendly.

Apple knows that no matter what kind of business practices they use, consumers will still buy their products since they create desirable products. So Apple decides to not incorporate Adobe Flash into the iPhone OS. Let’s consider a few reasons as to why Apple might not want to allow Flash to run on their devices.

Virtually all forms of multimedia online today can be delivered through the Flash platform. From Hulu to illegal streams of newly released movies, Adobe Flash powers all forms of media on the internet. Using Flash, you can illegally listen to new music that is being streamed through a peer to peer website. You can also find tons of sites that offer streaming of new release movies via Flash. You can play thousands of graphically advanced games via Flash as well. So why does Apple not want to allow Flash on their device?

If the previous few sentences have not made it apparent yet, here’s why: Apple makes a killing selling movies, music, and games. Billions of songs have already been downloaded from the iTunes store, and billions of games have been downloaded from the AppStore. You read that right – that’s BILLIONS (1,000,000,000++). I would say that’s a pretty profitable source of income.

If Flash were to be allowed on the iPad and the iPhone, then there would essentially be no use for Apple’s iTunes Store. Why pay $9.99 for an album and over $15 for a movie or TV show when I can stream it online for free? If Flash were to be allowed on the iPad, then they would not be profiting from their App Store or iTunes Store, at all.

So they decide to make the iPad HTML5 friendly, which is essentially a new Adobe Flash, but newer technology and less memory intensive. All of today’s dynamic online advertisements are delivered with Flash. So Apple is trying to become the father of HTML5, meaning in the future they’ll essentially control the content of every website, because website creators will want to conform to Apple’s rules so that their own content will be allowed to be viewed on the iPad.

Several sites have already posted an HTML5 version of their website such as TED.com, WSJ, NYTimes, MSNBC, ABC, and CNN. They all already have HTML5 friendly videos, instead of Flash, and all this only for the iPad (and it’s only been what? A few days since the release of the iPad?).

Imagine 5 years from now the control that Apple will have. Adobe itself admits today that Apple is ruining their business. Today Apple says they don’t want Flash on their device. So everyone conforms. Tomorrow they’ll say they don’t want Google to work on their device, so everyone conforms.

  • robman

    We the consumers empower them, so if you all want to be lemmings. Apple won’t complain.

  • Matthew Panzarino

    This article is incredibly ignorant of the facts surrounding HTML5. I appreciate the connections you’re trying to make, but you should do your research before you write things like this.

    • ImustHideMyIdentity

      SEE?! YOU ARE BEING MANIPULATED!!! The fact that you agree with everything Apple says and does reminds me of the book 1984. They are messing with your mind, man! Also, speaking of 1984, does anyone else notice how creepy it is that Apple has cameras on all their stuff? I recently found a hidden roundish camera-like thing on my iPod Touch under the clear glass front. And at a few schools I went to, Apple’s green light was on next to the camera. Their lack of openness on their software makes it hard to detect anything is going on.

      They’re watching us….


  • NoBS

    Frankly, you’re an idiot. Flash sucks. Ruins one’s browsing experience. I can still stream free movies, with html5 and via h.264.


  • Adobe might not be powerful enough to face Apple, but Google is. Google is generating revenue and profit on the similar level of Apple. Sure, they don’t have 50 Billion dollar company, but over 25 billion dollars on hand doesn’t hurt either. In the end, I think it will be Google and Apple. Death match to the finish.

  • @ Matthew Panzarino, Look, Dude he has a point. and Apple is Exactly like that. Maybe You Should do more research.

    And Keith has a valid point, but Microsoft has still some good ideas left.

    Anybody talk bout OS’s anymore? The Best is Linux Mint 7 and Windows 7 Ultimate. Try Them, They are incredibly fast, and Linux is all Unix based. GO UBUNTU PROJECT!!!

  • O, and notice how Apple Pretty Much OWNS the word APP. Think about it, like Google does Android. And does Thermos with the word thermos.

  • M.

    Usually, I enjoy reading your articles, but this one just does no sense whatsoever.

    You can stream videos over HTML5 just as well as over Flash. And I think that Apple has made a mistake. What will happen if Adobe stops supporting the mac versions of their programs? Who is Ble to browse the Internet without PDF and what graphics designer(apple is popular among those) does not work with Photoshop (partially)?

    Adobe just doesn’t have the ball, but try could easily make Apple pay thousand-fold for this. On the other hand, HTML5 is much more straight-forward than Flash…

  • Mo

    The article acknowledges that html5 is just as powerful as flash. However html5 is still new and not all sites have made the transition from flash and that probably wont happen for a while. Until then apple is still profiting from keeping flash out of their devices.

  • Sdf

    I am continuously surprised that people write blog posts without researching a topic. As Matthew has previously pointed out, the author obviously has no idea what html5 even means or how the new video tag is used or it’s meathods or limitations. Google it for christs sake before you start spewing nosence based on what you assume you know. Which in this case was nothing when your wrote this post.
    Here let’s make it easy for you: http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html

  • Steven


    Nope, Matthew Panzarino is spot on. This blog has so many problems it is not even funny. First, Flash is proprietary. HTML 5 is open and usable by anyone and imposes no lock-in like Flash. In fact, the only major browser to not support it is IE.

    Second, the author assumes (very incorrectly) that Apple is about selling content. It is not. Apple is about selling hardware. iPods, Mac, iPhones, iMacs, iPod Touches. They do this by supplying a great source of content for the devices. Finically, they make a very low profit margin (some put it at break even) on the content they sell; they make a very high margin on the hardware they sell.

    Compare this to Amazon and the Kindle. Amazon came out with the Kindle to sell content. To this end, they have Kindle apps for everything. iPhone OS, Windows, Android, BB, OS X…

    Apple sells content to support their hardware.
    Amazon sells hardware to support their content.

  • Melcom

    Author of this just got dwoshed