I am growing tired of Apple’s ridiculous app approval process. There is not one day going by without Apple making the headlines of tech blogs for their absurd abuse of power over developers. At first, I covered these nonsensical rejections, but there’s been so many that I stopped reporting them.

The latest grotesque rejection from the App Store is GV Mobile, a Google Voice application that was approved last April by Phil Schiller himself, Apple’s senior Vice President of Worldwide Product Marketing… Fast forward 3 months later and the app is rejected because it is “duplicating features that the iPhone comes with (Dialer, SMS, etc)”. What a nonsense!

Last month, Apple rejected iLaugh Lite for no reason at all, saying that it reserves the right, in its sole discretion, to reject an application for any reason. If this doesn’t sound like a pure dictatorship, I don’t know what it is…

What really annoys me is that people don’t seem to care much and just deal with it. If it was Microsoft doing the same thing, people would be ranting all over the web. But it’s Apple, the great innovative, customer oriented company so that makes it ok… To me it doesn’t!

Apple is taking the risk of seeing the most innovative developers jump over to Android or the Palm Pre, but does it really care? It seems to me Apple cares more about money coming in through fart applications than it cares about really pushing the limits of innovation in the App Store.

If you were looking for yet another reason the jailbreak your iPhone, then here you go. This is an opportunity for developers to flip their third finger to Apple and make their apps available on jailbroken iPhones. That’s exactly what the developer of GV Mobile is going to do has done as GV Mobile is now available for free on Cydia. I just wish more developers would follow the jailbreak way. No one, including Apple, should dictate what I can and cannot do with my iPhone.

What do you think of the app approval process? Do you think it’s ok for Apple to reject whatever it wants, or do you feel that you, the end user, should decide what’s good or not for you?

As a side note, you can see that my Photoshop skills are very limited… If any of you guys want to make a better image for this article, feel free to get in touch with me.