I was watching TV yesterday night when I saw the Copy and Paste TV ad for the new iPhone 3GS. I had seen this ad many times before but it was the first time it stroke me how laughable this ad really is.
This is the new iPhone, and it lets you do some pretty incredible things… You can copy a phone number, and paste it in a text. You can copy an article, and paste it in an email…
What made me laugh is that they are using the copy/paste feature as a selling point. Of course this is a brand new feature for the iPhone, but you have to keep in mind that copy/paste has been available on all other smartphones forever. Besides, the copy/paste feature on the iPhone has nothing of revolutionary. If anything I think it is very clunky and intrusive. Yet Apple sells it as a technology breakthrough.
Then at the end of the ad comes the catchy phrase:
Copy and paste on the iPhone 3GS, the most powerful iPhone yet.
Well of course it’s the most powerful iPhone yet; it’s the latest one and there has only been 2 before that.
I think this ad is really deceiving.
What do you think of the latest iPhone ads? If you didn’t have an iPhone yet, would they make you want to get one?