According to a recent survey of the “coolest brands in the UK”, iPhone scored the 2nd place, was Apple was 3rd.

The top 20 in the annual poll has been dominated by brands from the world of technology, with iPhone the runner-up and Apple in third place. YouTube, Google and Nintendo came fifth, sixth and seventh, respectively. Playstation, Sony and Facebook also made the top 20.

MacRumors notes that:

The 2007 list (PDF) had the iPod in the #2 spot. The iPod is nowhere to be found on this year’s list. Meanwhile, Apple has jumped up from #7 in 2007 to #3 this year.